Tag: Campaign
Bangkok, Thailand – Central Pattana has announced a THB600m (USD18.9m) investment to launch its nationwide “Summer Fest 2026: Sound of Summer” campaign, which will run from 13 March to 10 May in Central shopping centres across Thailand. It is developed in collaboration with several partners, including...
Japan – Kao’s feminine care brand Laurier will roll out a new brand communication campaign across nine Asian markets, aiming to unify its message on menstrual support. Set to launch on International Women’s Day, March 8, the campaign carries the key message “Comfort, Made Together” and seeks to foster...
Hong Kong – Colgate has partnered with the Hong Kong Dental Association and Mannings to launch the city’s first TOTAL Periodontal Health Lab at the Atrium of Olympian City 2, offering residents professional gum screenings, expert consultations, and interactive activities aimed at promoting proactive...
Hong Kong – Prudential Hong Kong, together with VML, has unveiled a new integrated campaign that turns parental anxiety about AI into a conversation on opportunity, creativity, and future-ready children. Titled ‘Next-Gen’, the campaign responds to a joint survey with FuDan University, which found that...
Bangkok, Thailand – KLeasing, the automotive financing arm of Kasikornbank, has launched a music-led marketing campaign titled “K OK Na Kha” as part of efforts to broaden consumer reach and strengthen brand visibility. The campaign accompanies K OK, a digital solution that enables KLeasing customers...
New Delhi, India – Dharampal Satyapal (DS) Group’s confectionery brand Pulse Candy has launched the sixth edition of its World Compliment Day initiative, titled ‘Pulse of Moving India’. Running from February 27 to March 3, the campaign focuses on recognising gig workers and essential service providers...
Newcastle, Australia – Newcastle Permanent has partnered with indie agency Enigma to launch “Head and Heart Approved,” a campaign developed to support its “Here for Good” brand platform. The integrated campaign will run across television, out-of-home, radio, and digital channels. The creative ad centres...
Bangkok, Thailand – KFC Thailand has launched a new campaign to support the release of its limited-time menu item, Angry BBQ WingZ, positioning the product around a gradual “slow-burn” spice experience. Titled “Seems Not Spicy. Then Suddenly–Scorching,” the campaign is led by a commercial that depicts...
Indonesia – Canva has kicked off its first-ever Ramadan campaign in Indonesia, turning the curtains of more than 20 Jakarta warungs (local neighbourhood cafés and small eateries) into colourful, witty canvases that showcase the ease and joy of designing with Canva. During Ramadan, warungs and wartegs...
Bangkok, Thailand – Nestlé (Thai) Ltd. has partnered with major retail chains to roll out a nationwide consumer campaign that aims to align consumer values with sustainability and nutrition practices. Titled “Nestlé GOODx3,” the initiative highlights products positioned as “Good for Wallet, Good for...
