Tag: Campaign
Singapore – Colgate-Palmolive has tapped K-pop sensation and beauty icon IU to front its latest Colgate Optic White Purple campaign, positioning oral care as an essential part of the beauty routine. The campaign, developed by WPP CP with Ogilvy teams in Singapore, Hong Kong, and Korea, alongside WPP...
India – JSW MG Motor India has teamed up with Cheil X for a new campaign that seeks to boost consumer confidence in electric vehicles (EVs) by featuring testimonials from real owners. Titled ‘EV Sahi Hai’, the campaign’s first phase comprises 10 consumer-led testimonial films, highlighting experiences...
India – Chandrika, the herbal soap brand under Wipro Consumer Care & Lighting, has teamed up with Laqshya Media Group for a month-long outdoor campaign aimed at promoting its ‘Double Ayurveda for Double Benefits’ message in regions where Ayurveda has a strong cultural presence. The campaign spans...
Singapore – This year’s Smile Asia gala, held to raise funds for life-changing surgeries, confronted guests with the daily challenges of children with cleft lips and facial deformities through its ‘Unplayable Toys’ installation. The installation featured items such as the ‘Unpacifier’, ‘Jigsaw Jumble’...
Vietnam – Vietnam’s Ministry of Health has rolled out a national communication campaign spotlighting a music video by renowned artist Hà Anh Tuấn to raise awareness about preventing Human Papillomavirus (HPV)-related diseases and cancers. The initiative, led by the Central Media & Health Education...
Hong Kong – 50 Megumi, an anti-hair loss brand in Hong Kong, has partnered with Mobile Suit Gundam SEED FREEDOM and iProspect Hong Kong for a new campaign that incorporates themes from the Japanese anime to highlight men’s hair health. Planned and executed by iProspect Hong Kong, the campaign draws on...
Thailand – KFC has partnered with socially-led creative agency We Are Social Thailand and Warner Music to launch ‘KFC Bucket Search x WAVS 3’, a program offering Thai youth pathways to build careers in the music industry. The initiative combines KFC Bucket Search, which supports education and reintegration...
India – McDonald’s India (West & South) has launched its latest brand campaign, celebrating the magic of togetherness and spontaneous moments that have long defined the McDonald’s experience—this time spotlighting India’s iconic ‘adda’ culture and a sense of shared nostalgia. Titled ‘It’s a...
Five Star Chicken has launched its ‘Mission to Five Star’ campaign in collaboration with BBDO Bangkok.
Life insurance company TAL has unveiled a new brand platform reflecting its mission to make insurance more accessible.
