Tag: Campaign
New York City, United States – South Korea’s instant noodle powerhouse Nongshim is turning up the heat with its global tie-in celebrating Netflix and Sony’s animated sensation KPop Demon Hunters. Riding the film’s worldwide popularity, the brand earlier rolled out a limited-edition range starring...
New Delhi, India – Lacoste is serving festive flair this season with its new campaign, ‘Court of Light,’ inspired by the brand’s tennis heritage and India’s love of celebration. Reimagining the tennis court as a glowing stage for festivity, ‘Court of Light’ captures a joyful evening where family...
India – Mohey has teamed up with creative agency Talented to launch ‘Mohey Rang Do…,’ a festive campaign that turns the Pantone card into a vivid storybook of self-expression. Rolling out across 15 states and over 150 stores, the campaign celebrates individuality through colour, redefining how...
Jakarta, Indonesia – Oreo is giving its iconic “Twist, Lick, Dunk” ritual a bold pop remix, teaming up with K-pop sensation BABYMONSTER for a campaign that moves to a whole new rhythm. Aptly titled “The Taste That Makes You Dance,” the collaboration turns the world’s favourite cookie into a cultural...
Singapore – Fisherman’s Friend is celebrating Singapore’s 60th National Day with a playful nod to one of the nation’s most cherished dining rituals—the art of “chope-ing” a hawker table. The iconic lozenge brand’s latest campaign, “Chope First, Soothe After,” pays tribute to the spirit of everyday Singapore,...
India — Bergner India has launched two new films under its festive campaign ‘Pyaar, Parivaar, aur Bergner’, celebrating the emotional connection between food, family, and Indian festivities. The campaign features two complementary narratives: ‘Cooker ki Seeti’ and ‘Diwali Ki Safai’, both depicting how...
Bangkok, Thailand – L’Oréal Groupe in Thailand is proving that beauty never fades with ‘Beauty Inside Out’—a campaign that gives expired makeup a second life as art therapy tools for mental health patients. Instead of discarding over 8.7 million baht worth of unused products, L’Oréal repurposed them...
Singapore – The PAP Community Foundation (PCF) has partnered with creative agency Tilt to launch ‘A Career That Cares’—their latest recruitment campaign now shining across Singapore’s heartlands, digital screens, and social media. Live in neighbourhoods from Tampines East to Jurong East, the campaign...
Japan – JCB International Co., Ltd., the international operations arm of Japan’s global payment brand JCB Co., Ltd., has launched a new experiential promotion designed for its cardmembers outside Japan. The initiative, called the ‘Exclusive Giant Gacha Experience’, is a limited-time event held across...
Singapore – Cathay Pacific has partnered with Leo Singapore to launch a new campaign featuring an AI ‘doctor’ designed to treat Singapore’s growing holiday deficit. The campaign, titled ‘Tripment’, introduces ‘Dr. Teck M.C2’, an AI character developed using OpenAI GPT and Whisper technologies, with a...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)