Tag: Campaign
USA – Lee Kum Kee US, in collaboration with Grey Hong Kong, has unveiled a bold new campaign that blends creativity with flavour to spotlight its latest Sriracha range. Titled #SqueezeMaxFlavor, the campaign draws on the trend of micromoments, illustrating how a single squeeze can elevate everyday scenarios—from...
India – Samsung has partnered with Cheil India for its latest campaign, transforming a traditional newspaper ad into a first-of-its-kind mixed reality experience. The campaign leverages the Galaxy S25 Ultra’s on-device AI capabilities—including its camera, Galaxy AI features, and built-in Google Gemini—to...
India – JBL, the iconic audio brand under HARMAN, has teamed up with HAVAS India to launch its latest brand campaign, spotlighting individuals who break convention and lead with originality. Titled ‘First Doesn’t Follow,’ the campaign pays tribute to those who set trends, resist conformity, and make...
Cathay Pacific is encouraging travellers across Southeast Asia to explore Hong Kong with the launch of ‘The Most Fun Per KM²’ campaign.
With Income Insurance’s Gro Cash Plus and Gro Cash Sure ensuring less financial stress for customers, Max the Stress Ball finds himself not needed.
Thailand – Dentsu Thailand has partnered with Vajira Hospital to launch ‘Praykinson’, a voice therapy app designed to support Parkinson’s disease patients in managing their symptoms through guided prayer exercises. The initiative responds to data showing that approximately one in every 100 elderly Thais...
Hong Kong – Cathay Cargo has launched a new campaign with Leo Hong Kong that shines a light on the dedicated care and attention every animal receives when flying through its Live Animal services. The campaign reimagines a modern-day “ark”—this time with wings instead of sails—to depict the wide range...
India – To mark Pride Month, Britannia Good Day has unveiled a special edition ‘Flavours of Equality’ Pride Pack—offering a fresh take on inclusion and representation through a surprise collaboration with biscuit brand Parle Monaco. Conceptualised by creative agency Enormous, the initiative centres on...
Global healthcare company Novo Nordisk has launched ‘Beyond the Scale,’ a public health campaign aimed at reframing obesity and breaking the stigma that hinders treatment.
Vietnam – Hòa Phát Steel, one of Vietnam’s major steel producers, has launched a new branding campaign with Dentsu Redder, presenting the steelmaking process through stylised choreography and visual storytelling. The 30-second TVC, titled “Chất Thép Hòa Phát – Năm Châu Gật Đầu” (“Approved Worldwide”),...
