Tag: Campaign
China – Hoegaarden, the AB InBev-owned beer brand, has unveiled a new campaign in China that invites consumers to interact with capybara-themed installations, offering a hands-on way to unwind and experience a moment of zen. Created in collaboration with McCann Worldgroup, the tactile campaign encourages...
Manila, Philippines — Skincare brand Aveeno has launched ‘Aveeno Sensitive Skin Stories’, a collection of personal accounts from its ambassadors and community members as part of its wider #SensitiveSkinWontStopUs initiative. The campaign aims to draw attention to the experiences of Filipinos with sensitive...
Hong Kong – HSBC One has partnered with Stephen Fung’s anime IP ‘BUCKET MAN’ to launch a new campaign that delivers financial insights through animation. The campaign supports the rollout of ‘HSBC One+’, a new membership programme offering upgraded digital financial tools, exclusive offers, and rewards...
Taiwan – McDonald’s has teamed up with Ogilvy Taiwan to launch a new breakfast campaign that reintroduces Fei Yu-Ching’s iconic ‘Goodnight Song’ as a gentle reminder for consumers to sleep earlier and wake up in time for breakfast. Titled “Goodnight, See You for Breakfast”, the initiative encourages...
Bengaluru, India — Burger Singh marked its entry into the city with a large-scale promotional activity titled ‘The Big Singh Feast’, drawing substantial crowds across its three outlets in Sarjapur, HSR Layout, and BTM Layout on November 24. The event, organised to coincide with the brand’s ongoing expansion...
The Philippines, besides being widely known for its natural resources, is also home to thousands of flavours. With 82 provinces, each corner has its own unique variation of dishes, specialities, and delicacies. This diversity has become an asset, not only for local pride but for international storytelling....
Hong Kong – HKTVmall has teamed up with dentsu Hong Kong to launch a new campaign that adds a playful twist to buying fresh produce online. Titled ‘Wet Market Express’, the campaign features mascots and witty storytelling to highlight the freshness of HKTVmall’s products. The videos give personality...
Thailand – Nescafé Blend & Brew has launched a new campaign offering a heartwarming reminder of the irreplaceable comfort of human connection amid an increasingly technology-driven world. Created by Leo Thailand, the campaign, titled ‘Always here for you’, seeks to rekindle the brand’s relationship...
The partnership aims to promote 100PLUS PRO, the brand’s high-performance hydration drink, across Malaysia, Singapore, and Thailand.
In Indonesia’s retail scene, few campaigns have managed to sustain momentum for over half a year without losing relevance. MR.D.I.Y. Indonesia’s recent six-month initiative achieved exactly that, anchoring its message on three words that have become synonymous with the brand: Hemat, Lengkap, and Dekat....
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