Tag: Campaign
Bangkok, Thailand – Shiseido Travel Retail has introduced its first destination-driven campaign in partnership with the Tourism Authority of Thailand (TAT), spotlighting its flagship suncare brand ANESSA while positioning Thailand as a travel hub. The initiative unites Shiseido, TAT, Alipay+, and King...
Singapore – Etiqa Insurance Singapore has unveiled its new brand campaign, “Live Ready With You,” which reaffirms its promise to stand by customers during life’s unpredictable moments. Inspired by real-life experiences, the campaign centres on readiness, protection and partnership, highlighting...
Asia Pacific – Lee Jeans has introduced the “The Best Stories Happen in Jeans campaign”, its latest Asia Pacific campaign that celebrates spontaneity, freedom, and authenticity. The campaign presents denim as the backdrop for unscripted moments such as late-night conversations, impromptu road trips,...
United States – Ford Motor Company has introduced Ready Set Ford™, its first new global campaign in more than 15 years, signalling a bold new era for the brand and a renewed commitment to customers worldwide. The Ready Set Ford campaign is designed to spark confidence and help people feel ready...
Mongolia – Edelman has launched “Go Mongolia”, a new national brand film aimed at raising Mongolia’s global profile while strengthening national pride. The 2.5-minute film highlights Mongolia’s landscapes, cultural heritage, and economic potential, positioning the country as a destination for tourism,...
Singapore – The Central Provident Fund (CPF) Board and MoneySense, in partnership with McCann Worldgroup Singapore, have launched a new national initiative titled “Make Every Day Matter. Plan Your Life Story”. The CPF Plan Your Life Story campaign encourages Singaporeans to take greater control of their...
China – Budweiser has unveiled a new campaign in China that follows the story of a shy concertgoer whose unexpected crowd-surfing journey takes him from the sidelines to the spotlight on stage. Developed by Africa Creative DDB and directed by Henry Scholfield through HAMLET China, the campaign highlights...
Sydney, Australia – Canva partners with OTIS as its exclusive global music and sound provider, cementing a collaboration that began in 2023. Over the past two years, the creative collective has shaped Canva’s sonic identity, scoring five major brand campaigns and producing music for live...
United States – Nike has reintroduced its “Just Do It” slogan to a new generation with the launch of its latest campaign, “Why Do It?”, which is designed to connect with young athletes. The campaign aims to re-frame greatness as a choice, rather than an outcome, with an anthem...
Hong Kong – International travel, lifestyle, and accessories brand TUMI has introduced “Icons Tested,” a campaign that explores what it means to be iconic. The campaign is presented through the perspectives of McLaren Formula 1 driver Lando Norris and professional golfer Nelly Korda. It draws the...
