Tag: Campaign
Denmark — Embracing creativity and play, LEGO group collaborated with Marvel Cinematic Universe actor, Tom Holland in bringing the ‘Never Stop Playing’ short film to life. The initiative seeks to promote the idea that growing up does not have to mean giving up on play, and is part of the group’s annual...
Manila, Philippines – Ford Philippines has introduced the #iDriveFord campaign to highlight the experiences of its vehicle owners and strengthen the brand’s connection with its community. The campaign encourages Ford drivers to post photos or videos on Facebook, Instagram, or TikTok, use the hashtag...
Taiwan – Tired of your fries getting swiped? McDonald’s Taiwan has rolled out a new campaign featuring ‘Kung Fries’—a tongue-in-cheek martial art designed to help people defend their fries from sneaky fingers. Developed in partnership with Leo Taiwan, the campaign enlisted Kung Fu master Scott Hung,...
Singapore — KFC Singapore is introducing its biggest local brand campaign, “How Do You KFC?,” celebrating the different ways customers enjoy fried chicken. Fans are invited to share their eating rituals, with five chosen entries to be turned into limited-time menu items in stores. One participant...
Singapore — ION Orchard has unveiled its Autumn/Winter campaign, Live the Race, bringing the glamour of Formula 1 to Orchard Road ahead of the Singapore Grand Prix. Running from 22 September to 12 October 2025, the campaign integrates race-inspired experiences, exclusive brand activations, and...
Singapore — A new national survey by StarHub and YouGov has found that 4 in 5 people in Singapore feel mentally drained after extended screen time, with 9 in 10 admitting to mindless scrolling. In response, StarHub has launched the Digital BMI (Balanced Media Index)—a quick, online wellbeing quiz—and...
Mumbai, India — McCann India has partnered with L’Oréal Paris to launch a powerful new campaign under the global “Lessons of Worth” initiative, marking 50 years of the iconic tagline “Because You’re Worth It.” The India-specific campaign features long-time brand ambassador Aishwarya Rai Bachchan,...
New Delhi, India — JBL India, in collaboration with creative agency RepIndia, has launched new “#SoundOfCelebrations” campaign, highlighting the role of music in various regional festivals across India, featuring a central anthem and a corresponding film. View this post on Instagram A post...
New Delhi, India — Inspired by Gen Z Indian consumers, Cheil India launched a new campaign for Samsung Galaxy F36 5G with the tagline “India! Go Hi-FAI,” celebrating the smartphone’s AI capabilities. The campaign highlights the Galaxy F36 5G’s features, including a 50MP OIS Triple Camera...
Hong Kong — Uber Taxi has released a new campaign in Hong Kong, once again featuring actor Nick Cheung in a martial arts-inspired storyline. The campaign builds on last year’s work and uses the Cantonese word kung fu—which means both “martial arts” and “effort”—to highlight the challenges of hailing...
