Tag: Brand Ambassador

Manila, Philippines – Two of Philippines’ telco giants Globe and Smart have been continuously tapping Korean superstars for the past year, and this time the rival has just been taken up a notch. 

On Monday, Smart Communications shocked Filipino fans by unveiling its new ambassador, K-pop group and global superstars BTS across its social media platforms. This comes shortly after telco Globe revealed K-pop girl group Blackpink as its new endorser. 

BTS will be headlining Smart’s campaign this year, ‘Live Smarter, Live with Purpose’.

Smart has been aggressive in the past months roping in Korean entertainment stars as part of their expanding network of brand ambassadors, including 2020 K-drama “Crash Landing On You” stars Hyun Bin and Son Ye-Jin in May and August last year respectively and Korean actor Park Seo-Joon in October last year as well.

Considered to be one of the most influential groups in the K-pop scene, BTS has been known for sending a timely message of comfort and hope to fans everywhere through their music.

Formed in 2010, BTS is composed of an all-boys ensemble Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook, and are best known for their hit songs ‘Mic Drop’, ‘Fake Love’, ‘Blood, Sweat & Tears’ and their English single ‘Dynamite’.

“Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times. It is, therefore, a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do and ultimately live Smarter for a Better World,” said Alfredo S. Panlilio, Smart president and CEO.

“Just like BTS who are able to inspire millions of young people all over the world through their music, Smart Prepaid aims to bring about amazing experiences to the Filipino youth through technology to make life easy, fast, and simple. This way, the young generation is empowered to immerse in their interests and succeed with their pursuits,” said Jane J. Basas, SVP and consumer wireless business head at Smart.

BTS’ campaign with smart is set to be released by the first quarter of the year, centered around the theme of ‘passion with purpose’.

Manila, Philippines – The Philippine arm of e-commerce platform Lazada has announced that Philippine pop group SB19 is the brand’s newest brand ambassador in the country.

The all-boys group, composed of five members Sejun, Stell, Josh, Justin, and Ken, will join existing Lazada brand ambassadors actress Kathryn Bernardo, and social media star Jeremy Sancebuche, also known as ‘Mimiyuuuh’.

The group SB19 is known for their tracks “Alab”, “Go Up” and “Hanggang Sa Huli”.

“We are very honored and happy to now be part of the Lazada family. We are truly grateful for the opportunity to represent the brand we truly admire,” SB19 stated in Lazada Philippines’ press statement.

The new brand ambassadors will premiere on Lazada Philippines’ ongoing campaign #NasaLazadaYan, where they will join fellow brand ambassador Mimiyuuuh on January 20 for the launch of Lazada Philippines’ music video of the campaign.

“With their vibrant, encouraging, and unique individual personalities, SB19 definitely lends their energetic and fresh youth to our already dynamic roster of Lazada Ambassadors in the Philippines. We hope that our customers would also be inspired by the band’s enthusiasm and passion,” said Neil Trinidad, Lazada Philippines’ chief marketing officer. 

The newest marketing campaign encourages online shoppers of the platform to shop conveniently for the best products, price points, brands, and sellers through Lazada’s smart ranking where suggested products are ranked based on the preference and experiences of millions of shoppers, as well as Lazada’s unique personalization technology where relevant products are recommended based on the shopper’s search behavior.

“With shopping behaviors of Filipinos dramatically shifting online since the onset of the pandemic, Lazada remains committed to providing the best service and shopping experience to our customers. With Nasa Lazada Yan, we want to provide Filipinos the ease of finding what they need to tackle their to-do lists all with the help of the Lazada app,” Trinidad added.

Manila, Philippines – China-based game developer Moonton has tapped Filipino professional boxer Manny Pacquiao to become the new face of the company’s game, Mobile Legends.

The campaign started out with a teaser on Mobile Legends’ YouTube channel, where the video shows boxing material elements like boxing gloves and punching bags, with an announcer voice-over revealing the new collaboration with “The fighting pride of the Philippines.”  

https://www.youtube.com/watch?v=nckwqY3X-Oo
The teaser uploaded by Mobile Legends on November 13, hinting the inclusion of another in-game hero (Video Courtesy of Mobile Legends YouTube channel)

In a virtual press conference, Pacquiao shared his excitement with the new partnership, and took note of the growth of the local esports community.

“It is an amazing experience [since] I have seen how much the esports community in the Philippines has grown [and] how much the gaming community has embraced Mobile Legends Bang Bang, and with their skills, have elevated the game,” Pacquiao stated.

He added, “The dedication, the focus, the hard work that comes with building skills–these are present both in [actual] sports and esports. More importantly, that drive to succeed and conquer, as well as the spirit of camaraderie and fairness are also key threads binding the two.”

The recent company move is in line with its ongoing Project NEXT initiative, which seeks to provide “revamp” of the game’s original characters and improving them. As part of the campaign, Mobile Legends is launching a new hero based on Manny Pacquiao called “Paquito” which features boxing skills, with “damage” and “chase” specialty.

A Mobile Legends gameplay featuring the new “Paquito” hero, resembling Manny Pacquiao (Video Courtesy of OzaRess YouTube channel)

“Playing Mobile Legends has become a daily routine to all the [Filipinos]. The Philippine culture also provides a steady stream for the inspiration of in-game updates and collaborations,” William Mei, marketing manager of Moonton stated.

https://www.youtube.com/watch?v=H6InxBaL_WM

Manila, Philippines – The Japanese automaker Nissan in the Philippines welcomes local celebrity Matteo Guidicelli as the brand’s new ambassador, formally introduced during the company’s annual Dealer of the Year Awards on November 6.

A local actor-singer and multisport athlete, Guidicelli expressed high hopes for the new partnership, which also coincided with the company’s recently launched brand campaign “Dare the Impossible.”

Matteo Guidicelli and Nissan Philippines President/Managing Director Atsushi Najima
Matteo Guidicelli (left) recently met with Nissan in the Philippines President and Managing Director Atsushi Najima during a recent company event.

“The Dare the Impossible campaign is a brilliant way to further ignite the passion and innovation behind Nissan. In combination with the brand’s new look, this attitude is something I can totally relate [to and] live by. I am looking forward to the full experience from the vehicle line-up, including the Nissan Terra, Navarra, Patrol, the 370Z, the fully electric Nissan LEAF, and beyond,” says Matteo Guidicelli.

Meanwhile, Atsushi Najima, president and managing director for Nissan in the Philippines commented, “With Matteo, we are further igniting the Nissan brand in the Philippines. He is an inspiration and fully aligned to how we manage marketing, sales, consumer touch points, dealer network, after sales and communications. We are proud to have Matteo with us, as Nissan boldly shapes an innovative and human-centric future in the country and in the region.”

Seoul, South Korea – LG electronic’s premium brand LG SIGNATURE has partnered with international style icon Olivia Palermo for a new digital campaign which will showcase the brand’s sophisticated products in line with its philosophy, “Art Inspires Technology, Technology Completes Art.” 

Through its collaboration with Palermo, the brand will actively engage with millennial consumers worldwide, sharing its message of sophisticated luxury. 

The company said that as millennials are rapidly emerging as the world’s largest and most influential group of consumers, Palermo’s participation in the campaign will highlight the brand’s value and authenticity to such demographic.

Palermo is known as a socialite and fashion figure in America who started out in a reality TV show on MTV back in 2008. Currently, she’s the founder and chief creative officer of editorial and clothing brand Olivia Palermo Group, Inc.

LG SIGNATURE thinks that Palermo is a living embodiment of the brand. 

It says in a press statement, “Just as LG SIGNATURE does with its innovative and artistically inspired appliances, the international style authority and entrepreneur strives for perfection in everything she does, whether it’s styling an outfit for a fashion event or creating a new collection of clothing.”

In particular, the digital campaign will have Palermo sharing how her philosophies of luxurious lifestyle, personal mission, and achievements coincide perfectly with LG SIGNATURE. 

Palermo commented, “I am thrilled with the honor of working with LG SIGNATURE. A premium lifestyle is one where you can always feel like the best version of yourself. It’s a feeling of luxuriousness found in the appreciation of simplicity and efficiency, that technology makes a possibility, and LG SIGNATURE seamlessly enables all of that without having to sacrifice beauty.”

Kim Jin-hong, head of LG’s global marketing center said, “Working with such an influential fashion-world icon once again highlights how we are bringing art and technology together. We are delighted to be partnering with Olivia Palermo, as she represents exactly what LG SIGNATURE stands for. Her elegant style and drive to bring perfection to everything she does make her a wonderful ambassador for the brand.”

LG SIGNATURE claims to be the first ultra-premium brand across multiple product categories. It currently offers a growing lineup of state-of-the-art OLED TV, smart refrigerators, and washing machines among others.

Singapore –  For the very first time since it launched, Shopee has partnered a local personality for its brand ambassadorship, but it isn’t how one would commonly think of in terms of seeing a brand model.

Ahead of its 9.9 super sale, Shopee has announced that it has gotten iconic TV character Phua Chu Kang to represent its brand.

The character Phua Chu Kung, which was played by actor Gurmit Singh, is the protagonist of its namesake sitcom and was one of the most popular comedy icons in the country. The sitcom ran from 1996-2007, where the character is identified to be an eccentric contractor, with a staple appearance of wearing yellow boots, and having a large mole on the face. 

In the past, Shopee has been signing international celebrities to represent its brand. In November of 2018, it inked a partnership with South Korean girl group, Black Pink, and in August of 2019, it tapped professional footballer Cristiano Ronaldo. 

Chief Commercial Officer Zhou Junjie said the company believes that Phua Chu Kang is a perfect match for the brand as the character’s attributes parallel its deep understanding of Singapore and its culture.

”Phua Chu Kang has always been a celebrated local icon and at Shopee, it was particularly meaningful for us to appoint an ambassador that creates a sense of oneness among local communities,” said Zhou. 

For starters, Phua Chu Kang will start showing up in exclusive appearances for the platform’s annual shopping event, 9.9 Super Shopping Day. 

The sale event started last week in Southeast Asia and Taiwan and is set to run for three weeks until Sept. 9. For the duration of the super sale, the platform is said to feature a series of promotions, new in-app games, and exclusive perks in partnership with leading industry partners. 

Beijing, China – TCP Group (TCP), the inventors and owners of the Red Bull brand has announced that it has launched on August 8 the new Red Bull campaign, “Ni Zhen Niu” 

The campaign is set to promote the latest addition to Red Bull’s beverage line, the Red Bull Vitamin Flavor Drink, which has previously debuted at the China International Import Expo (CIIE) last November. 

The campaign was kicked off through the launch of its new line-up of celebrity brand ambassadors. This includes R1SE’s Zhou Zhennan, Xilinnayi Gao from Bon Bon Girls, Warcraft III player “Sky”  Li Xiaofeng, and Billiards player Pan Xiaoting. 

Red Bull will implement a strategic multi-media marketing campaign. The said brand ambassadors will showcase the so-called incredible “Zhen Niu spirit,” in TVCs and social media content, bringing inspirational messages of determination and confidence to consumers. 

“Through this campaign, we are promoting what we call the Red Bull Zhen Niu Spirit of ‘Going Beyond’ and ‘Limitless Potential’,” said Supachai Junkeiat, TCP’s global marketing director.

“We want to inspire and empower our fans through this message and support them as they challenge themselves to ‘Go Beyond’,” he added.

Meanwhile, TCP CEO Saravoot Yoovidhya shared that China has always been a top priority in expanding presence of TCP’s brands.

“As a Thai-Chinese enterprise, China has always been at the front and center of our global ambitions to become a global ‘House of Brands.’ This deep-rooted attachment means that TCP’s top priority will always be to contribute to the development of China’s economy and society,” said Yoovidhya.

TCP Group houses a diverse product portfolio comprising four consumer food categories, and another 30 product lines under nine brands