Singapore – Bonsey Jaden, a digital marketing and advertising agency backed by digital technology group CUE, has appointed Marvin Duval, former strategy partner at Digital APAC, to be its new head of strategy.
In his new role, Duval will be helping ready the smaller teams at Bonsey Jaden for new competition, while restructuring for smoother, more efficient collaboration internally.
Duval assumes the role with well-rounded experience beginning in the mid-2000s, with the initial goal of leaning towards the more creative aspects of advertising. Having handled communications, media, and consultancy throughout his career, Duval recalls a distinct lack of precision and insight in the industry at large; as the decade closed, he saw greater promise in the world of digital media. His overall interest in history, geopolitics, and current events keeps him flexible in his current role.
Moreover, Duval’s career has taken him back and forth between Europe and Asia, and touched on several points of the overall campaign process. He has worked with brands from a wide spectrum of industries, including projects with Tommy Hilfiger, Nestle, and FrieslandCampina. Over the years, he has learned the value of making brands and his own team as close to future-proof as possible, always keeping an eye out for the changes in tech in relation to the work, and tailoring strategy accordingly.
Commenting on his appointment, Duval said, “I have found that [Bonsey Jaden’s] culture demonstrates the antithesis of that. Here, we seem to understand fully that while skills are assets, we can’t always depend on our strengths—understanding and acknowledging weaknesses in one another can spell the difference between a campaign that works and a campaign that changes minds.”
Meanwhile, Daniel Posavac, co-founder and group CEO at Bonsey Jaden, shared that bringing Duval into the team is a huge step forward for them, and he truly believes that the future of their company and the branding landscape as a whole lies with those who know the rules well enough to be able to bend them and break them.
“Head of Strategy is a pivotal role for us because it sits at the intersection of data, technology, and creativity – and with his life and business experience, Marvin is perfect for the role,” said Posavac.
Most recently, Bonsey Jaden has appointed Sherwin Kukreja, former head of social media at digital telco Yoodo, to be its new head of social media. This new role is Kukreja’s re-entry into the agency end of the digital marketing and branding world.