Tag: B2B marketing
For this, Jennifer Maclennan, who has been an integral part of Fifth Ring for the last eight years, has been promoted to the newly formed role of group managing director.
B2B campaigns that make a clear customer promise are three times more likely to boost market share and two-and-a-half times more likely to enhance brand health compared to those that don’t, according to research by WARC Advisory, The B2B Institute at LinkedIn, and strategy expert Roger Martin.
AJO B2B Edition is an evolution from lead-based and account-based marketing, which carry blind spots when it comes to identifying the full set of stakeholders and the products they would be interested in.
Fifth Ring has announced the expansion of its Asia team with the appointment of two new marketing specialists and four promotions within the Singapore office. These moves reinforce Fifth Ring’s commitment to delivering industry-leading marketing expertise for clients across Asia.
The ‘WPP Open for B2B’ solution will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients' return on investment.
A staggering 98% of B2B marketers in Southeast Asia are already utilising influencer marketing, yet 60% are still not experiencing improved lead generation from B2B marketing activity, a new Ogilvy study shows.
The new B2B marketing tools from LinkedIn range from AI-powered tools to help streamline work processes, to ad-related tools for marketers.
In this What's NEXT insight, we tackle an age-old dilemma – why say your product can do X, when, it's something a competitor is equally good at?
![[Creator Economy] Subway x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Creator-Economy-Subway-x-FIFA.jpg)