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Tag: Awareness

MCCANN SG x KLOOK
SG rallies behind rescued street dogs with new “Singapore Special Walk” with McCann Worldgroup, SOSD, Klook
Posted on November 20, 2025
by Sharona Nicole Semilla
Singapore – A month-long initiative is set to bring families and animal lovers closer to Singapore’s rescued street dogs this December, as McCann Worldgroup Singapore, SOSD and Klook launch the “Singapore Special Walk” at SOSD’s Sungei Tengah shelter. Held every weekend evening, the event invites participants...
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META SG ANTI-SCAM
Meta lays out digital defences against online scams for Singaporeans
Posted on November 3, 2025
by Sharona Nicole Semilla
Singapore – Meta is doubling down on its fight against online scams in Singapore, launching new safeguards across its platforms and ramping up digital literacy initiatives to help users stay one step ahead of fraudsters. Among the most significant updates, WhatsApp now issues alerts when users attempt...
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TAKEDA VIETNAM
Takeda Vietnam buzzed open the hidden truth of dengue with ‘whimsy’ health campaign
Posted on October 22, 2025
by Sharona Nicole Semilla
Hanoi, Vietnam – Takeda Vietnam Pharmaceuticals have brought the dangers of dengue fever out of the shadows with “The DeRIGHT-V 1.0” campaign with Dentsu Redder—an evocative public health activation that turns statistics into stories and awareness into action. In a country where dengue is often underestimated...
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VML SG x MHA
Singapore’s MHA spark vigilance through gripping real-life terror simulations
Posted on October 21, 2025
by Sharona Nicole Semilla
Singapore – In one of the world’s safest cities, a bold reminder has arrived as Singapore’s Ministry of Home Affairs (MHA), together with VML Singapore, has launched “What Would You Do When Terror Strikes?”, a three-part SGSecure social experiment web series designed to reawaken vigilance and readiness...
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CHEIL X SAMSUNG INDIA
Samsung launches awareness digital film highlighting e-waste challenges—quite literally
Posted on October 14, 2025
by Sharona Nicole Semilla
New Delhi, India – Samsung, in partnership with Cheil India, have teamed up this International E-waste Day to launch ‘E-Mutant,’ an awareness-powered digital film that brings the problem of electronic waste to life—literally. The film unfolds inside an ordinary home where forgotten gadgets begin to stir. ...
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Sumsub’s latest awareness campaign depicts powerful imagery on digital exclusion
Sumsub’s latest awareness campaign depicts powerful imagery on digital exclusion
Posted on October 14, 2024
by Teddy Cambosa
Created by Sumsub and independent creative agency Cloudfactory, ‘Greenflag’ is a global campaign launching the first 'nation' for a people-friendly digital world, where unfairly red-flagged digital exiles can have their chance to rejoin the digital economy. 
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Singapore’s Land Transport Authority shows EV readiness in electrifying film campaign via TSLA
Singapore’s Land Transport Authority shows EV readiness in electrifying film campaign via TSLA
Posted on January 11, 2024
by Teddy Cambosa
While awareness of electric vehicles is high amongst Singaporeans, the campaign seeks to educate Singaporeans about the ready infrastructure supporting the adoption of electric vehicles that exist today and into the near future.
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MARKETECH APAC (8)_11zon
Kimberly-Clark, Elmwood team up to champion healthy conversations on men’s health
Posted on November 17, 2023
by Azunta Gaviola
Australia – Designed to promote healthy conversations about men’s health, Kimberly-Clark has recently announced its partnership with Elmwood, a global design consultancy based in Australia. This collaboration introduces an initiative addressing the sensitive themes surrounding bladder weakening among...
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Tinder rolls out new public awareness campaign to safeguard against romance scams
Tinder rolls out new public awareness campaign to safeguard against romance scams
Posted on August 28, 2023
by Teddy Cambosa
From August 28 to September 10, Tinder users will receive an alert upon launching the Tinder app, where they can get directed to more information on how they can stay cautious of romance scams on the app. The campaign will also be accompanied by in-app inbox messages and push notifications. 
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myCar’s latest campaign provokes thought on drivers returning to the road after road trauma
mycar’s latest campaign provokes thought on drivers returning to the road after road trauma
Posted on October 10, 2022
by Teddy Cambosa
The R Plate driver campaign aims to encourage empathy from other road users, so returning drivers will feel less pressure.
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