Tag: Audi

Singapore – Audi Singapore has appointed seasoned executive Martin Bayer as its new managing director, tasking him with steering the brand through its milestone shift to a fully direct-to-consumer retail model.

As the new MD, Bayer will oversee Audi Singapore’s transition to a fully direct-to-consumer retail model, the first of its kind for the brand globally. He will also be responsible for shaping the company’s omnichannel business strategy and managing its operations following the launch of ‘Audi House of Progress Singapore’ and a new online retail platform.

Bayer, who has been with the Audi Group for over 26 years, joined Audi Singapore in February 2025. Previously, he served as director of sales for Latin America and Eastern Europe at AUDI AG, overseeing sales, aftersales, and profitability across 30 markets. He also led direct sales initiatives in Brazil and Argentina, managed the transition to battery electric vehicles, and introduced new showroom concepts in multiple locations.

During his tenure at AUDI AG, Bayer held various roles in brand, product, and sales, including leading product marketing and sales for the Audi A4, A5, and Q5 in Germany. He also managed financial services operations, restructured VIP customer sales, and oversaw product marketing for Audi Italia, focusing on growth and long-term planning.

Commenting on his appointment, Bayer said, “I am excited to be stepping into the Managing Director role at Audi Singapore and joining at such a promising phase of our business. With my cross-functional expertise, global experience, and strong network across the Audi Group, I am confident of continuing Audi Singapore’s success together with the team in this new era.” 

Bayer’s appointment follows Audi Singapore’s shift to a direct-to-consumer business model and the opening of Audi House of Progress Singapore on 13 February 2025. The new flagship showroom and lifestyle space, now open at Cross Street Exchange, is designed around four pillars—performance, lifestyle, sports, and dining.

Singapore – Automotive manufacturer Audi, in partnership with advertising agency DDB Group Singapore, has launched a campaign for the debut of House of Progress in Singapore. House of Progress is the vehicle brand’s flagship showroom, set to welcome the public on February 15.

As part of the campaign, DDB Group Singapore unveiled a film featuring Cyr wheel artists performing inside the House of Progress. With the strategic use of Cyr wheels, the film highlights Audi’s imagery and logo.

The one-minute film provides a glimpse of spaces within the showroom, including the Quattro Golf Lounge, Audi x Burnt Ends Bakery, and Audi Performance Suite.

The film runs across social and digital channels, and will also be rolled out on the ground. It is also accompanied by a behind-the-scenes video and teasers.

The House of Progress, soon to be opened, is located at Cross Street Exchange.

Vinod Savio, CCO of DDB Group Singapore, commented, “Singapore welcomes a new icon with House of Progress. Our vision was to create something truly unforgettable to mark this new chapter for the brand. We’re inviting people not just to witness, but to truly feel the future of Audi in a way that’s never been experienced before.”

“At DDB, we’re bridging the gap between human experience and technological advancement, crafting a campaign that resonates on a personal level,” Neel Chhaya, managing partner at DDB Group Singapore, said.

Jamie Lee, general manager of marketing at Audi Singapore, said, “House of Progress is Audi Singapore’s tribute to Vorsprung durch Technik, and we truly appreciate how DDB’s creative concept captures and elevates our brand story for the future. People drive cars, but they are driven by so much more. This collaboration brings to life our vision of automotive retail and deepens the connection with our customers, who share our passion for innovation, sustainable progress, and a range of enriching experiences.”

Singapore – Audi Singapore has unveiled its flagship showroom, Audi House of Progress,  ahead of its public opening. The showroom located at Cross Street Exchange, which will serve as the brand’s lifestyle destination, is set to welcome visitors starting February 15.

The Audi House of Progress Singapore aims to connect enthusiasts and customers to the brand.  With the goal of providing a holistic experience, Audi will be holding activities centred on the key pillars of performance, lifestyle, sports, and dining.

To enhance customer experience, Audi House of Progress Singapore integrates lifestyle elements into the showroom, making it a home for the brand. Through this, customers can purchase vehicles seamlessly and participate in exclusive experiences among other events.

Marking its debut, Audi unveiled its new vehicle, A5, to the visitors of the showroom. Other vehicle models are also available for viewing in the venue.

The design of Audi House of Progress Singapore takes inspiration from the historical significance of its location while embodying its idea of progressing through technology. Alongside its products are garden elements and ventilation blocks for a human-centric and dynamic design.

The showroom also has consultation areas and a private lounge for its customers, equipped with tools to assist customers.

Meanwhile, the Audi Performance Suite within the showroom highlights the brand’s sports models. This section serves as a bar and lounge at night managed by Burnt Ends Hospitality Group.

Burnt Ends also collaborated with Audi Singapore to launch the Audi x Burnt Ends Bakery, a cafe with a menu inspired by German pastries.

Audi also worked with sports technology company Trackman for a golf lounge where visitors can enjoy virtual experiences.

Additionally, Audi collaborated with electronics company Bang & Olufsen for the showroom’s sound and design company BOLIA for its ambience.

“With the grand opening of Audi House of Progress Singapore, Audi Singapore has crossed a momentous milestone in our journey of transformation. Singapore is the first Audi market globally to fully switch to a direct-to-consumer business model, affirming the strategic importance of the Singaporean market for the Audi Brand. The Audi House of Progress Singapore positions us strongly to enter this new era. We will continue to put our customers in the centre of everything we do and to elevate the Audi experience even higher with our new brand home,” Markus Schuster, managing director at Audi Singapore, said.

Vietnam – Audi Vietnam, in partnership with Happiness Saigon, has launched a new campaign for its flagship Q8 2024 model lets potential buyers figure out if they are ‘Truly Audi’ by using EEG (electroencephalogram) technology to track the participants’ brain activity while experiencing the Q8.

With a specialized headset, drivers engage with various aspects of the Q8, including its steering wheel, interior, and even a test drive. At the same time, EEG technology registers real-time brain activity, analyzing emotional responses such as excitement, attention, and interest. This unique “test” reveals whether a driver genuinely resonates with the Q8—ensuring that only those who are truly impacted prove worthy of ownership.

For the agency, the campaign shifts the car-buying narrative from practicality to emotional authenticity. Moreover, through this innovative EEG journey, Audi Vietnam takes the guesswork out of choosing the perfect car and places emotion at the center of the decision-making journey.

Jazz Tonna, creative director at Happiness Saigon, said, “Instead of the owner choosing their car, we also let the car choose its owner. With EEG technology, we can offer buyers a new deciding factor when buying a car: compatibility.”

It is worth noting that in Vietnam, the journey to car ownership is more than just a purchase—it’s a deliberate, sometimes challenging path that demands both research and repeated test drives. For many, selecting a car is a deeply personal decision that requires time to weigh options, explore every feature, and ultimately connect with a vehicle on a meaningful level.

Meanwhile, Ferry Enders, managing director of Audi Vietnam, commented, “We want our customers to feel that Audi DNA and know instantly when the Q8 is their perfect match. Step into the Q8 and let your emotions be the guide—Audi Vietnam invites you to join this experience to discover a deeper connection with every turn and reveal if you are truly Audi.”

Singapore – Audi Singapore has announced the appointment of Jamie Lee as its new general manager for marketing, effective immediately. 

With her extensive experience and deep understanding of the local automotive landscape, Lee is set to play a crucial role in driving Audi’s continued growth in Singapore. She will oversee all of Audi’s marketing and communications efforts in the region.

Lee brings over 20 years of experience in the automotive and lifestyle spaces. Her career in the automotive industry has been built over her tenures in key marketing roles with Volkswagen Group and Eurokars Group. 

During her 13 years at Volkswagen, Lee spearheaded a range of branding and communication initiatives across all facets of marketing in both Singapore and Beijing. She also served as general manager of the MG Brand, spearheading the setup and growth of MG’s sales and marketing arm in Singapore. 

Before joining Audi, Lee was the marketing director at UNIQLO, where she played a pivotal role in driving significant growth for the global fashion brand in Singapore. Leading a team of 20 marketers, she orchestrated comprehensive marketing initiatives for UNIQLO’s 30 stores across the country.

Commenting on her appointment, Lee said, “It’s great to be back in the automotive space, and with such a renowned brand that embodies innovation and progress. It feels as if I’m coming home to a familiar environment, and I look forward to working with a team that shares my passion for this dynamic industry.” 

In an official press release, Audi Singapore reaffirmed its commitment to setting new standards in automotive retail and customer experiences. The company highlighted that Jamie Lee’s industry expertise will be instrumental in advancing the brand’s goals and evolution in Singapore.

Singapore – Global automobile brand Audi has unveiled its immersive ‘House of Progress’ showcase in Singapore, which presented Audi’s unique perspectives on the future of sustainable and premium mobility.

The Audi grandsphere concept was showcased for the first time in Singapore, alongside an immersive instalment centred around Audi’s electric vehicle line-up including the new Audi Q8 e-tron and Q4 e-tron. 

The ‘House of Progress’ will also host a series of thought leadership panel discussions featuring industry leaders across STEM, business, and sustainability areas. These sessions will facilitate conversations and uncover insights around effective leadership, breaking corporate barriers, and mainstreaming Greentech, amongst others.

Additionally, in partnership with the ‘House of Progress’, Semi Permanent Festival of Creativity & Design will also host a series of events starting with City Utopia, a capsule edition of its flagship creativity and design festival. The event is expected to bring together leading innovators including designer, director, and BAFTA-nominated producer Liam Young.

“Advancements in electric vehicle and autonomous technology have been transformative for designers, who are no longer limited by traditional constraints. Inspired by a first-class flight, the Audi grandsphere concept combines luxury air travel with Level 4 autonomous driving. It realises a vision where form and function integrate beautifully, presenting an uncompromised ideal for future D-segment vehicles.” said Jason Battersby, exterior designer at Audi AG. 

Marc-Andreas Brinkmann, director of experiential marketing at Audi AG, also commented, “Audi is poised for one of the biggest transformations in recent history around electric vehicles, autonomous driving and shared mobility.”

He also mentioned that the showcase delivers Audi’s unique roadmap for the future of electromobility through a multi-layered and engaging experience.

Markus Schuster, managing director at Audi Singapore also said, “House of Progress demonstrates Audi’s overarching commitment to electrification and premium mobility, and this will cascade across the coming months as we expand our electric vehicle offering in Singapore.” 

Spanning from March 31 to April 6, the showcase will host an extensive series of events in partnership with luxury consumer brands The Hour Glass, Bang & Olufsen, and Bolia. This includes workshops, exclusive customer engagement sessions, panel discussions, product showcases, and VIP networking sessions.

This follows Audi Singapore’s video series called ‘Igniting Conversations with Futurists of Singapore’, a six-part series that celebrated the inspiring stories and aspirations of six local changemakers through conversations.

Singapore – Global automobile brand Audi in Singapore has launched a new video series called ‘Igniting Conversations with Futurists of Singapore’. This six-part series celebrates the inspiring stories and aspirations of six local changemakers through conversations, unpacking what ‘Living Progress’ means to these visionaries, and how they drive this narrative within and beyond their respective industries. 

Hosted by Markus Schuster, managing director of Audi Singapore, the series has already commenced with its first two episodes on Schuster’s LinkedIn profile. The first episode of the video series is titled ‘Tackling global food loss – one beer at a time’, featuring Travin Singh, founder of CRUST Group, who shares what inspired him to turn bread into beer, and what it takes to scale a food-tech startup which aims to reduce global food loss by 1% by 2030.

Meanwhile, the second episode is titled ‘Spotlighting Asian scientists on the global stage’, which featured Wildtype Media Group’s CEO Dr. Juliana Chan’s rationale behind the switch, her views on TikTok, and discusses range anxiety while taking the RS e-tron GT for a ride.

Schuster shared, “At Audi, we have always lived by ‘Vorsprung durch Technik’ or ‘progress through technology’. At its core, this is characterised by a forward-looking mindset that exists in our everyday lives. Through these conversations, we hope to spotlight the inspiring stories of these individuals, and how they are creating a better future in their own ways.”

The four remaining episodes will run until 13 October 2022, with new episodes released every Thursday.

Singapore – Global automobile brand Audi in Singapore has appointed DDB Group Singapore as its agency of record for three years.

The agency is tasked with bolstering customer loyalty and awareness of the German car brand’s product range across all marketing channels, with a specific focus on social media.

With electrification underscoring the future of Audi in Singapore, DDB Singapore will also support the communication roll-out of the car manufacturer’s road map in the country. 

Rudi Venter, head of marketing at Audi Singapore said, “We are very pleased to forge this new partnership with DDB Singapore. The DDB team has shown that they understand the spirit of Audi, or as we call it ‘Living Progress’. We are confident of our choice of partner and look forward to the exciting journey ahead.”

Meanwhile, Neel Chhaya, managing partner at DDB Singapore, commented, “It is an honour to be able to work on one of the most leading and desirable car brands in Singapore. Throughout the process, our goal was to align the brand locally without losing sight of the big picture globally. Above all else, we set out to prove our team’s tenacity, commitment, and complete understanding of the brand’s DNA.”

Chhaya added, “The DDB team’s hunger, passion and devotion are testament to our belief that creativity is still the most powerful force in our business. We look forward to getting our engines started with Audi.”

Singapore — The Singaporean arm of automobile manufacturer Audi has unveiled that their premium mobility concept, Audi on demand, has announced its latest initiative – AOD advantage. This new initiative is Audi on demand’s solution to monthly car bookings and offers exclusive savings advantages when cars are rented for longer periods of time.

With AOD advantage, customers can choose their preferred Audi models for periods longer than one month, accompanied by greater convenience and significant cost savings. AOD advantage keeps salient features from the Audi on demand concepts, namely the seamless online interface and complimentary concierge services – and adds to this with affordable, long-term car bookings.

On the Audi on demand website, customers can access the AOD advantage section and select a car, rental dates, as well as delivery and retrieval locations according to preference. AOD advantage rates come inclusive of insurance, regular servicing and maintenance, as well as 24-hour roadside assistance. Longer-term rentals also feature periodic checks on car mileage, with complimentary car pick-ups and replacements as and when servicing is required.

Markus Schuster, managing director of Audi Singapore, said, “Since its launch in 2018, Audi on demand has been well received in Singapore, offering the latest Audi models for our fans and customers here to experience our cars on their own terms. We are excited for the launch of AOD advantage, which will provide our customers with more flexibility and options to immerse themselves in the Audi experience of premium mobility.”

The longer rental periods offered by AOD advantage allow customers to test a variety of Audi vehicles across an extended period of time as the previous offer only lasted 28 days. The exclusive Audi service also allows additional authorised drivers to participate in the promotion as long as the driver is over the age of 23, has a valid Singapore driving license and has at least two years of driving experience.

Those who have an interest in Audi’s new AOD advantage initiative can schedule a booking or learn more about it at Audi Singapore’s website (sg.audiondemand.com.sg/Vehicle/AODAdvantage).

Last February, Audi Singapore also announced the appointment of Jasmine Toh as public relations manager.

Singapore – The Singaporean arm of automobile manufacturer Audi has announced the appointment of Jasmine Toh as its new public relations manager. Toh, who brings with her close to eight years of experience in the automotive and luxury spaces, will be in charge of managing Audi’s overall public relations and media engagement activities in Singapore. 

Toh holds extensive expertise and experience in the industry as she previously held key roles at Aston Martin Singapore. Her experience spanned almost 6 years in the company and held several positions namely marketing executive, senior marketing executive, assistant marketing manager, and marketing manager. Most recently, she held the position of marketing manager for Aston Martin, where she developed marketing strategies to sustain and expand brand awareness, conceptualised and executed new product launches, and managed press relations prior to joining Audi Singapore. 

Toh also held the position of marketing communications executive in Cortina Watch, a watch distributor and luxury brand based in Singapore, handling multiple key events for the company. She spearheaded events for several high-value clients namely Tudor, Piaget, Jaeger-LeCoultre, Bell and Ross, and Patek Philippe. 

Audi said in a press statement that they believe that with her experience and a strong understanding of local cultural nuances, Toh will be a valuable addition to support the company’s growth in Singapore.