Tag: Asia Pacific
The episodes will be published via Mastercard’s LinkedIn page under the hashtag #MastercardInTheLoop.
Moreover, this awards show will honour the trailblazers: campaigns, agencies, platforms, adtech and individuals who are driving bold ideas and breakthrough solutions in the advertising market in a complex and evolving landscape.
The partnership covers Hasbro’s portfolio of brands, including Monopoly, Play-Doh, Beyblade and Hasbro Games such as Connect 4, Jenga and Operation.
Key will assume the dual role on October 1 and will be based in Singapore, reporting to Allison Worldwide CEO Jonathan Heit. She brings more than 20 years of experience in strategic communications and leadership across the region.
Singapore — South Korea’s instant noodle brand Nongshim is rolling out a tie-in of limited-edition products tied to Netflix and Sony’s animated hit ‘K-Pop Demon Hunters,’ tapping into the film’s surge in global popularity. Special edition cup noodles, modelled after the bowls slurped by Rumi, Mira, and...
In this exclusive interview with MARKETECH APAC, Tay unpacks why creativity isn’t just compatible with efficiency — it’s the driving force that makes modern marketing truly effective.
According to dentsu’s research, anime is deeply embedded in APAC’s cultural fabric — and the numbers show it. “The region stands out globally, with 48% of APAC consumers watching anime at least weekly — much higher than the global average of 31% and just 21% in EMEA,” Lau explains.
The awards aim to elevate regional talent and provide a prestigious platform for individuals, teams, agencies, and brands across Asia-Pacific to demonstrate how they are shaping the future of marketing.
For consumers, AI agents open up an exciting portal of new personalised customer experiences, alongside AI assistants and new modes of gen engine optimised ‘conversational commerce.’
The initiative draws on recent findings published in Future Oncology, which show a disconnect between physician encouragement and patient participation in treatment decisions.
