Tag: Asia Pacific
United States – Hyatt Hotels Corporation has launched “A World Awaits,” the first integrated campaign for its Alila luxury brand in five years. The campaign explores how travel can shift perspectives both outward and inward, pairing vast imagery of Alila destinations with personal guest moments of reflection....
The initiative is positioned as part of Sephora’s global brand platform, ‘We Belong to Something Beautiful’, and highlights the company’s offering of more than 1,500 foundation shades, encouraging consumers to use makeup as a form of self-expression.
Hong Kong — Trend Micro Incorporated, a global cybersecurity leader, has been named an official partner of the McLaren Formula 1 Team for the remainder of the 2025 season and beyond. Matt Dennington, co-chief commercial officer at McLaren Racing, said: “It is fantastic to have Trend join the McLaren...
Sydney, Australia — Mortar Group has appointed Paul Sigaloff as global chief customer officer, a new role created to drive the company’s international growth and customer-first mission. Mortar is an independent, privacy-safe measurement platform combining Marketing Mix Modelling, incremental testing...
The activations, timed for the school holiday travel period, are located in high-visibility areas of Heinemann’s international duty-free stores.
The move reflects a sharpened focus on delivering what the company calls intelligent, human-first connected experiences across Asia and beyond.
The episodes will be published via Mastercard’s LinkedIn page under the hashtag #MastercardInTheLoop.
Moreover, this awards show will honour the trailblazers: campaigns, agencies, platforms, adtech and individuals who are driving bold ideas and breakthrough solutions in the advertising market in a complex and evolving landscape.
The partnership covers Hasbro’s portfolio of brands, including Monopoly, Play-Doh, Beyblade and Hasbro Games such as Connect 4, Jenga and Operation.
Key will assume the dual role on October 1 and will be based in Singapore, reporting to Allison Worldwide CEO Jonathan Heit. She brings more than 20 years of experience in strategic communications and leadership across the region.
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