Tag: Asia Pacific
Singapore — South Korea’s instant noodle brand Nongshim is rolling out a tie-in of limited-edition products tied to Netflix and Sony’s animated hit ‘K-Pop Demon Hunters,’ tapping into the film’s surge in global popularity. Special edition cup noodles, modelled after the bowls slurped by Rumi, Mira, and...
In this exclusive interview with MARKETECH APAC, Tay unpacks why creativity isn’t just compatible with efficiency — it’s the driving force that makes modern marketing truly effective.
According to dentsu’s research, anime is deeply embedded in APAC’s cultural fabric — and the numbers show it. “The region stands out globally, with 48% of APAC consumers watching anime at least weekly — much higher than the global average of 31% and just 21% in EMEA,” Lau explains.
The awards aim to elevate regional talent and provide a prestigious platform for individuals, teams, agencies, and brands across Asia-Pacific to demonstrate how they are shaping the future of marketing.
For consumers, AI agents open up an exciting portal of new personalised customer experiences, alongside AI assistants and new modes of gen engine optimised ‘conversational commerce.’
The initiative draws on recent findings published in Future Oncology, which show a disconnect between physician encouragement and patient participation in treatment decisions.
These new partnerships span services such as digital performance, SEO, analytics, and consulting. The agency was selected for its strength in managing complex, multi-market programs with a focus on strategy and measurable business outcomes.
Almost all of the industry leaders have agreed that Astronomer’s choice and execution of the ‘response video’ was very witty and creative at the same time.
Despite advances in adtech, this form of abuse remains alarmingly prevalent, posing a serious threat to the efficiency and credibility of digital campaigns.
In a competitive, value-driven, and price-sensitive market, 27% of APAC retailers identified maintaining customer trust and loyalty as their top challenge.
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)