Tag: Asia Pacific
According to the study, travel behaviour in the region has shifted from being largely aspirational to more intentional, as travellers become more cautious about spending and rely increasingly on familiar brands.
The system reflects what the agency describes as a shift away from treating search as a standalone channel toward a broader ecosystem spanning paid, owned, earned and shared media.
Short-termism is APAC’s most expensive marketing strategy. Walk through any marketing leadership team’s quarterly review right now, and you will see something strange. By most metrics, the numbers are good, the campaigns are working, and the board is satisfied. Yet somewhere underneath all...
According to the report, the data suggest that shared viewing experiences—particularly on CTV—create advertising environments that deliver stronger attention and engagement compared to solo viewing.
Brosgill began as a marketing analyst and business development executive for Forward3D back in 2010, and quickly rose to the ranks within the company, becoming the Head of APAC and Russia in 2016.
Kuala Lumpur, Malaysia – A packet of M&M’S now comes with more than sugar and chocolate as Mars has launched a cross-market campaign with Marvel that ties product purchases to a digital gaming experience across eight Asia-Pacific markets. Branded “Be A Hero with M&M’S | Marvel,” the campaign...
Brands that cannot unify their view of the customer journey are making decisions on incomplete data, misallocating budgets, and ultimately losing customers they could have retained.
JOLT has served as agency of record for Kaspersky’s media planning and buying since 2022, supporting the company’s marketing activities across multiple markets in the region.
The Retail & E-Commerce Excellence Awards (REA) 2026 is open to all retail and e-commerce brands, agencies, and tech organisations operating within the Asia Pacific.
As part of the collaboration, Laufey will feature in Visa’s upcoming campaign titled “Be the Traveler You Want to Be,” which aims to celebrate the magic of travel, particularly among Gen Z audiences across the region.
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)