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Tag: Asia Pacific

Edelman-Asia-Pacific-New-Hires-Creative
Edelman deepens creative stride in APAC with new hires
Posted on July 6, 2021
by Teddy Cambosa
Three more senior hires are included within Edelman in APAC as part of boosting its creative standing in the agency.
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MiQ-Digital-Operations-Officer-Asia-Pacific
Programmatic media partner MiQ strengthens APAC trajectory with new digital operations officer
Posted on July 1, 2021
by Teddy Cambosa
Damien Healy, formerly of dentsu and Xaxis, is now appointed as the new digital operations officer of MiQ at APAC.
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Proxtera-B2B-SAP-Ariba-Network-SME
B2B marketplace Proxtera expands global network by joining SAP’s Ariba Network
Posted on June 28, 2021
by Teddy Cambosa
Said network endeavor entails Proxtera to realize its global reach for its partners through its SAP Ariba membership.
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Axiata-Google-Cloud-Digital-Adoption-Partnershipp-Asia
Axiata’s B2B unit ties up Google Cloud for new bundle for SMBs
Posted on June 17, 2021
by Teddy Cambosa
From integration of digital transformation strategies to telco subsidiaries across Asia, the partnership between Axiata and Google Cloud will entail digitalization of SMBs in the region.
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MCSP_PartnershipAnnouncement_beINsports_WhiteBG_PartnershipAnnouncement
beIN Asia Pacific extends digital media remit with M&C Saatchi Performance
Posted on June 8, 2021
by Kathleen Murata
Singapore-based media firm beIN Asia Pacific has decided to extend its digital mandate with digital agency M&C Saatchi Performance.
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Visa-Accelerator-Program-Asia-Pacific-Selected-Startups
Visa unveils five APAC start-ups part of inaugural accelerator program in the region
Posted on April 12, 2021
by Teddy Cambosa
The new Visa Accelerator Program in the Asia Pacific region has seen start start-ups serving the welfare to start-ups and the under banked.
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ADA-E-Commerce-Solutions-Business-Service-APAC
ADA launches new end-to-end e-commerce solution in APAC
Posted on March 19, 2021
by Teddy Cambosa
The new e-commerce solution from ADA will focus on customer engagement and experience, as well conversion optimization.
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IAS-Ad-Context-Perception-APAC-Study
Context matters on ad perception among APAC consumers: report
Posted on March 4, 2021
by Teddy Cambosa
The research by IAS notes that most users rely on the context of the ad to perceive reflection and engagement to a certain brand.
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SpotX-Research-OTT-Video-Streaming-APAC
OTT video streaming reaches nearly 400M viewers in APAC, says new report
Posted on March 4, 2021
by Teddy Cambosa
The new research by SpotX reports that 70% of OTT consumers in APAC watch at least once a week.
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MoEngage-Merkle-Sokrati-Partnership
MoEngage, Merkle Sokrati to aid data-driven solutions through new partnership
Posted on March 3, 2021
by Teddy Cambosa
Initially set for brands in India, MoEngage and Merkle Sokrati hope that the partnership will be more widely available to brands in APAC.
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