Tag: Asia Pacific
While in-house teams offer advantages such as institutional knowledge, long-term consistency, and agility, many companies have identified challenges in maintaining inspiration and accessing senior creative mentorship without diluting focus on core operations.
According to dentsu, Zoyumi aims to help brands optimise content relevance, improve campaign visibility, and make faster decisions through custom dashboards that consolidate real-time performance insights.
The report attributes the shift to a combination of artificial intelligence (AI), economic pressures, and the influence of younger, digitally native buyers who are reshaping traditional purchasing behaviour.
Singapore – Global firm Weber Shandwick has unveiled a refreshed leadership structure and new creative muscle across Asia Pacific, marking another leap in the global communications agency’s earned-first evolution. Corbin Hsieh has been appointed as head of Weber Create and Consumer Practice, APAC. ...
Timmy Bankole has launched CultureSync Media, a marketing agency that aims to champion innovation, creativity, and authentic storytelling to elevate brands in Asia’s competitive market.
In his role, Yadav will lead billups’ commercial and investment strategy, focusing on strengthening relationships with supply-side partners and supporting the company’s client development and product growth initiatives.
The launch comes as influencer marketing continues to expand rapidly in the region, which now counts more than 3.2 billion active social media users.
Singapore — Weber Shandwick has appointed Shashikanth Someshwar as chief executive officer of its India operations, effective October 1. The agency employs more than 150 staff across Mumbai, Gurgaon, and Bengaluru, with India among the company’s fastest-growing markets in the Asia Pacific region. Commenting...
In a LinkedIn post, he said that it has been an incredible journey to experience the different phases of Uber across his time for the company.
Carro said the fresh capital will support efforts to meet growing interest in both used cars and new PHEVs, particularly in Southeast Asia, where demand is rising alongside economic expansion, a growing middle class and government incentives for electric vehicles in markets such as Indonesia and Tha...
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