Tag: Asia Pacific
Singapore – The Marketing Technology Awards 2025 has recently announced its first lineup of jury members, comprised of top industry leaders from global and regional brands across Asia-Pacific. As the only awards programme dedicated exclusively to marketing technology in the Asia-Pacific region, the Marketing...
Samsung Ads, the advertising division of Samsung Electronics, welcomes two strategic senior hires namely Levi Guillory as agency head of strategic accounts for NSW & NZ and Carla Dawson, head of strategic marketing for ANZ & SEA.
As consumer expectations shift and digital touchpoints multiply, the brands that win will be those that speak the local language – not just in words, but in meaning.
Singapore – Following a period of significant growth, La Maison du Whisky Asia-Pacific (LMDW APAC) has announced a strategic leadership transition. Arthur Morbois, who has served as managing director for the past five years, will formally hand over leadership to Diego Araud, a long-standing executive...
Continuing the momentum of its 2024 campaign, the new initiative takes a more intimate and human-centred approach by focusing on four real-life personalities from Singapore, Malaysia, Indonesia, and Hong Kong.
Brett will take on the expanded role while continuing as CEO of Ogilvy PR Australia and New Zealand (ANZ) and Ogilvy Health Australia. He will remain based in Sydney.
Getting it right requires retailers to understand that omnichannel and personalisation are essentially two sides of the same coin, where omnichannel is the organisational goal and personalisation is what the customer expects.
Singapore – 1 in 4 Asia-Pacific consumers chose foodservice delivery over dine-in in 2024, with delivery now leading the consumer foodservice market in the region—accounting for 23%, up from just 10% in 2019—according to a report from Euromonitor International. The report attributes this shift...
Edelman has confirmed the news to MARKETECH APAC, but declined to comment on how much of the workforce was affected by this restructuring.
This newly created role reflects Archetype’s commitment to transforming its consulting model and service offerings to meet the evolving needs of clients – who are navigating increased complexity, rising expectations, and a rapidly changing communications landscape.
