Tag: Asia Pacific
While global media quality saw progress — including a 15% drop in brand suitability violations and a 7% decline in fraud and sophisticated invalid traffic (SIVT) — the Asia-Pacific (APAC) region presented a more complex picture, with rising issues in brand safety and viewability.
These perks will be made available via the Mandai Wildlife Reserve’s official website and Mastercard’s Priceless.com platform, which offers exclusive experiences tailored for cardholders, including nature-themed getaways and bespoke travel moments.
At its core, the guide addresses a fundamental industry truth: one-way, one-size-fits-all communication is no longer effective. Instead, businesses must adopt a more dynamic, localised approach to customer engagement.
The newly integrated entity will operate as ‘ADK Global Powered by Assembly,’ retaining ADK Global’s local leadership to ensure business continuity and strong client partnerships, while unlocking the scale and infrastructure of a wider network.
In his expanded role, he will oversee more than 50 creatives across China and Japan, focusing on delivering human-centered, effective healthcare communications.
In this article, we speak to brand, technology, retail, marketing and data leaders across the APAC region about some of the emerging trends, challenges and opportunities AI opens - and why it’s time more marketers embrace innovation to remain competitive.
Singapore – The Marketing Technology Awards 2025 has recently announced its first lineup of jury members, comprised of top industry leaders from global and regional brands across Asia-Pacific. As the only awards programme dedicated exclusively to marketing technology in the Asia-Pacific region, the Marketing...
Samsung Ads, the advertising division of Samsung Electronics, welcomes two strategic senior hires namely Levi Guillory as agency head of strategic accounts for NSW & NZ and Carla Dawson, head of strategic marketing for ANZ & SEA.
As consumer expectations shift and digital touchpoints multiply, the brands that win will be those that speak the local language – not just in words, but in meaning.
Singapore – Following a period of significant growth, La Maison du Whisky Asia-Pacific (LMDW APAC) has announced a strategic leadership transition. Arthur Morbois, who has served as managing director for the past five years, will formally hand over leadership to Diego Araud, a long-standing executive...
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