Tag: Asia Pacific
The future of personalisation is exciting in the age of AI, but understanding customers at a 1-to-1 level is no small feat. However, experts are confident that this space will only get better as technology advances.
The Alliance members, which already provide 5G connectivity and roaming services to more than 350 million customers in the region, said WanderJoy addresses these issues through a unified platform offering privileges across entertainment, dining, and travel, including premium airport experiences.
The two-year assignment marks a shift from incumbent Havas Media and further extends WPP Media’s regional footprint.
More than reach alone, they need a smarter way to connect with consumers across channels in moments that matter, and with measurable impact.
While in-house teams offer advantages such as institutional knowledge, long-term consistency, and agility, many companies have identified challenges in maintaining inspiration and accessing senior creative mentorship without diluting focus on core operations.
According to dentsu, Zoyumi aims to help brands optimise content relevance, improve campaign visibility, and make faster decisions through custom dashboards that consolidate real-time performance insights.
The report attributes the shift to a combination of artificial intelligence (AI), economic pressures, and the influence of younger, digitally native buyers who are reshaping traditional purchasing behaviour.
Singapore – Global firm Weber Shandwick has unveiled a refreshed leadership structure and new creative muscle across Asia Pacific, marking another leap in the global communications agency’s earned-first evolution. Corbin Hsieh has been appointed as head of Weber Create and Consumer Practice, APAC. ...
Timmy Bankole has launched CultureSync Media, a marketing agency that aims to champion innovation, creativity, and authentic storytelling to elevate brands in Asia’s competitive market.
In his role, Yadav will lead billups’ commercial and investment strategy, focusing on strengthening relationships with supply-side partners and supporting the company’s client development and product growth initiatives.
