Tag: Asia Pacific
In the role, Chye will lead the development of Assembly’s experience and activation practice across the Asia-Pacific region.
Said update aligns with the publication’s mission of continuing to foster meaningful conversations and spotlight discussions that help shape the next frontier of marketing and advertising in the region.
Following this transition, Sean stated that Daniel Kee, most recently the executive creative director at MullenLowe Singapore, will take helm of the creative leadership for the newly-formed integrated agency.
Singapore — Advertising revenue worldwide is projected to grow by 8.8 per cent in 2025, reaching US$1.14 trillion, according to the annual year-end report by WPP. The forecast, published on December 10, 2025, highlights continued resilience in the advertising market amid technological shifts and evolving...
2026 is expected to be shaped by personal creativity, self-soothing habits and intentional curation, driven strongly by Gen Z’s desire for calm, identity clarity and emotionally grounding environments.
We speak with leaders in marketing, advertising and technology across the APAC region to unveil key ad campaign and audience trends every brand should know across the region for the year ahead.
With 42% of CMOs planning to increase investment in original content and sponsorship, dentsu expects brands to broaden their creative strategies in 2026.
The MixIn, Criteo, and Amperity partnership demonstrates what's possible when retail media networks prioritise measurement and move quickly.
Asia Pacific — Mapping the events after the Omnicom-Interpublic Group (IPG) major shake-up, IPG CEOs Leigh Terry of APAC and Mark Coad of Australia, as well as James Hawkins, APAC chief client officer, have announced their respective exits from the business. While the company is yet to announce the...
V47 will focus on Asia, MENA and the Global South, markets that the partners say are increasingly shaping global cultural trends.
