Tag: Asia Pacific
Singapore — INVNT, an integrated brand storytelling agency, has named James Nicholas Kinney as its first global chief AI officer, creating a new senior leadership role focused on integrating artificial intelligence across the agency’s global operations, with a particular emphasis on the Asia-Pacific...
The move positions Assembly as a tech-enabled, end-to-end brand performance agency in the region, integrating brand strategy, creative, media, data, and commerce.
Manila, Philippines – Filipino consumers are among the most patient in the Asia Pacific & Japan region, but their tolerance diminishes without clear guidance, data security, and personalisation, according to a new study by customer engagement platform Twilio. The research found that Filipino consumers...
MARKETECH APAC has announced the jury lineup for the Content Marketing Awards Asia-Pacific 2026, bringing together senior marketing leaders from across the region to evaluate the most compelling content-driven storytelling in today’s evolving marketing landscape. The Content Marketing Awards Asia Pacific...
Singapore – Creative consultancy ballsy has named Becky Leng as managing director, which also coincides with the launch of Kaki Sosial, a dedicated social content studio by ballsy based in Malaysia. Speaking to MARKETECH APAC, Becky stated that honesty drew her closer to ballsy, and that it is bold,...
Singapore — Samsung Electronics has announced plans to introduce Google Photos features to Samsung TVs from 2026, marking Google Photos’ first appearance on television screens. The initial rollout is expected to begin with the Memories feature, with additional tools scheduled to follow later in the year....
In the role, Chye will lead the development of Assembly’s experience and activation practice across the Asia-Pacific region.
Said update aligns with the publication’s mission of continuing to foster meaningful conversations and spotlight discussions that help shape the next frontier of marketing and advertising in the region.
Following this transition, Sean stated that Daniel Kee, most recently the executive creative director at MullenLowe Singapore, will take helm of the creative leadership for the newly-formed integrated agency.
Singapore — Advertising revenue worldwide is projected to grow by 8.8 per cent in 2025, reaching US$1.14 trillion, according to the annual year-end report by WPP. The forecast, published on December 10, 2025, highlights continued resilience in the advertising market amid technological shifts and evolving...
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