Tag: Asia Pacific
2026 is expected to be shaped by personal creativity, self-soothing habits and intentional curation, driven strongly by Gen Z’s desire for calm, identity clarity and emotionally grounding environments.
We speak with leaders in marketing, advertising and technology across the APAC region to unveil key ad campaign and audience trends every brand should know across the region for the year ahead.
With 42% of CMOs planning to increase investment in original content and sponsorship, dentsu expects brands to broaden their creative strategies in 2026.
The MixIn, Criteo, and Amperity partnership demonstrates what's possible when retail media networks prioritise measurement and move quickly.
Asia Pacific — Mapping the events after the Omnicom-Interpublic Group (IPG) major shake-up, IPG CEOs Leigh Terry of APAC and Mark Coad of Australia, as well as James Hawkins, APAC chief client officer, have announced their respective exits from the business. While the company is yet to announce the...
V47 will focus on Asia, MENA and the Global South, markets that the partners say are increasingly shaping global cultural trends.
HelloFranses! offers end-to-end influencer marketing services, including strategy development, creator selection, content creation, paid amplification and analytics.
The bank framed the sponsorship as a reflection of the diversity within the Australian football community and the growing popularity of the women’s game.
Stagwell said the consolidation is aimed at accelerating integrated solution-building, enabling real-time cross-disciplinary collaboration and enhancing the network’s agility to deliver more predictive and data-led marketing strategies for clients.
Fans also circulated the content widely, coinciding with the artist’s ongoing world tour, which has prompted international travel among followers.
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)