Tag: Asia Pacific
Continuing the momentum of its 2024 campaign, the new initiative takes a more intimate and human-centred approach by focusing on four real-life personalities from Singapore, Malaysia, Indonesia, and Hong Kong.
Brett will take on the expanded role while continuing as CEO of Ogilvy PR Australia and New Zealand (ANZ) and Ogilvy Health Australia. He will remain based in Sydney.
Getting it right requires retailers to understand that omnichannel and personalisation are essentially two sides of the same coin, where omnichannel is the organisational goal and personalisation is what the customer expects.
Singapore – 1 in 4 Asia-Pacific consumers chose foodservice delivery over dine-in in 2024, with delivery now leading the consumer foodservice market in the region—accounting for 23%, up from just 10% in 2019—according to a report from Euromonitor International. The report attributes this shift...
Edelman has confirmed the news to MARKETECH APAC, but declined to comment on how much of the workforce was affected by this restructuring.
This newly created role reflects Archetype’s commitment to transforming its consulting model and service offerings to meet the evolving needs of clients – who are navigating increased complexity, rising expectations, and a rapidly changing communications landscape.
These formats combine striking design with proprietary ad tech under Kargo’s "Creative Science" approach.
In total, APAC is bringing a total of 118 Lions back home, a significant increase from 93 from Cannes Lions 2024, but still falling short of Cannes Lions 2023’s 123. India brought the most Lions home at 32, followed by Australia (28), New Zealand (18), Japan (13), and Singapore (12).
Driven by a desire for authentic and reliable information, consumers across APAC are actively reshaping their relationships with brands and media, moving away from traditional sources they no longer fully trust.
These new hires bring a wealth of experience and expertise to further accelerate Human8’s mission to help brands get ahead of the game through deep human insights.
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)