Tag: Artificial Intelligence
Indonesia – Indonesia’s Ministry of Tourism has unveiled ‘MaiA’ (Meticulous Artificial Intelligence of Indonesia), an AI-powered platform designed to enhance national tourism services as part of its priority Tourism 5.0 programme. MaiA is designed to improve the quality of tourism services using adaptive,...
The APAC region is seeing a rapidly shifting marketing landscape, where evolution in CX, personalisation and AI is opening up both challenges and opportunities for marketers.
Madrid, Spain – Adobe has expanded its global partnership with Real Madrid, leveraging AI, creativity, and marketing to deliver personalised fan experiences for over 650 million madridistas worldwide. As the club’s official Fan Experience and Creativity Partner, Adobe will provide fans with new ways...
The feature is optimised for categories that require detailed comparison, such as electronics, beauty, home and garden, kitchen appliances, and sports and outdoor gear. For simpler questions—such as finding a price or checking a feature—the standard ChatGPT response remains available.
From the continued rise of the creator economy to the growing demand for transparency and meaningful partnerships, the future of influencer marketing promises to reshape how brands connect with audiences in an increasingly fragmented online world.
Indonesia – Google Indonesia has teamed up with DDB Singapore, Superson, and Hagia Labs to roll out an AI-powered “see-through” billboard campaign for Google Gemini’s #BikinGebrakanLo initiative. The campaign reimagines outdoor advertising by capturing the architectural surroundings of billboard sites...
Forget everything you know about billboards. The out of home (OOH) advertising industry is witnessing two parallel changes: key global trends are reshaping the programmatic landscape, and AI is fundamentally reimagining what’s possible. Together, they’re reshaping how we plan, execute and...
In an era where algorithms can generate stories, visuals, and even emotions—brand integrity has become both the challenge and the compass for modern marketers. For Jaslyin Qiyu, former managing director of Mad About Marketing, this integrity is not about perfection—it is about authenticity, accountability,...
In a world where speed often eclipses sincerity, EtonHouse International Education Group has found a way to do both—and beautifully so. With international education becoming more competitive than ever, EtonHouse International Education Group faced a defining challenge: how to scale its admissions...
Singapore – In a world where every second counts, Singaporeans are proving that even patience has gone digital. According to Twilio’s latest study, “Decoding Digital Patience: Are Asia Pacific’s Digital Users Losing Their Cool?,” consumers in Singapore are the most digitally impatient in...
