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Tag: Advocacy

Sun Life MY repurposes pre-loved garments into personalised Raya attire in new initiative
Sun Life MY repurposes pre-loved garments into personalised Raya attire in new initiative
Posted on March 20, 2025
by Teddy Cambosa
‘Baju Raya Lama Baharu’ is done in collaboration with KLOTH Cares, a textile recycling social enterprise, INTI International College Subang, and AEON BiG.
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Top Story: Carlsberg on making beer moments safe and enjoyable with #CelebrateResponsibly regional initiative
Top Story: Carlsberg on making beer moments safe and enjoyable with #CelebrateResponsibly regional initiative
Posted on September 30, 2024
by Teddy Cambosa
Alcohol, especially beer, has long been deeply intertwined with sporting culture, becoming a staple of the fan experience at games, whether in the stadium, at a sports bar, or during home viewing parties. The tradition of cracking open a cold beer while cheering on a favourite team is an essential part...
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AIC breaks narrow, outdated mainstream portrayal of seniors in ‘Break The Silver Ceiling’ initiative via TSLA
AIC breaks narrow, outdated mainstream portrayal of seniors in ‘Break The Silver Ceiling’ initiative via TSLA
Posted on September 23, 2024
by Teddy Cambosa
For this new phase, AIC aims to tackles ageist stereotypes head-on by producing a comprehensive digital photo repository that celebrates seniors in their true light—active, engaged, and diverse.
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TBWA\Singapore, Samaritans of Singapore team up to address stigma of suicide, encourage change in conversation
TBWA\Singapore, Samaritans of Singapore team up to address stigma of suicide, encourage change in conversation
Posted on September 11, 2024
by Teddy Cambosa
The campaign is launched following World Suicide Prevention Day on September 10, and from 2024 to 2026 the theme is ‘Changing the Narrative on Suicide’ with the call to action ‘Start the Conversation’. This theme aims to raise awareness about the importance of reducing stigma and encouraging open conversations...
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Blending advocacy and social responsibility: Behind Roche Diagnostics’ ‘Everyone Deserves to Get Tested’ campaign rollout
Blending advocacy and social responsibility: Behind Roche Diagnostics’ ‘Everyone Deserves to Get Tested’ campaign rollout
Posted on August 19, 2024
by Teddy Cambosa
To better understand the company’s approach to this campaign, we recently spoke with Amy Ho, head of disease areas at Roche Diagnostics Asia Pacific to better understand the company’s driving force for this campaign, and why advocacy matters for brands like them to solve the world’s most pressing health...
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AMCS to raise awareness on Australian sharks and rays with imaginative campaign by Innocean Australia
AMCS to raise awareness on Australian sharks and rays with imaginative campaign by Innocean Australia
Posted on December 13, 2023
by Teddy Cambosa
The remoteness and lack of data about these endangered species gave birth to this campaign, as AMCS asks Aussie kids to lend their imagination to bring these fantastical creatures to life through art of any form.
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BMF takes it one talk at a time with first-ever national child sexual prevention campaign in Australia
BMF takes it one talk at a time with first-ever national child sexual prevention campaign in Australia
Posted on October 23, 2023
by Teddy Cambosa
‘One Talk at a Time’ calls for a collective effort to prevent child sexual abuse by helping adults understand that the risk of the unthinkable can be reduced significantly, one talk at a time.
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AVON-Watch-Me-Now-Online-Gallery-Campaign-Women
Avon’s new campaign stresses the importance of every woman’s story
Posted on April 27, 2021
by Teddy Cambosa
The new global campaign by Avon highlights every story by women by showcasing them in their online archive of stories to inspire others.
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NTU-SG-Program-Women-In-STEM-Singapore
NTU SG launches new program to encourage STEM education, career among women
Posted on March 5, 2021
by Teddy Cambosa
NTU SG's new program brings women into focus to get more involved in STEM education and careers.
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