Asia-Pacific Outlook 2021 | Reimagining your higher education web strategy On-demand

Asia-Pacific Outlook 2021 | Reimagining your higher education web strategy

As the pace of change within higher education continues to accelerate, institutions face increased pressure to drive enrolment and retention. The coronavirus pandemic is compounding this pressure as both current and prospective students rethink whether, when, and where they should attend. And with the student and campus experience increasingly taking place online, higher ed institutions have to place higher importance on delivering an outstanding digital experience to both prospective and current students.

Whether you’re looking to boost enrolment, improve student retention, inspire, educate, or engage learners, your website plays a critical role. Prepare for the challenge with an inside look at how other institutions are adapting their digital strategy.

In this webinar, we will discuss:

  • Asia-Pacific Outlook 2021: Higher Ed’s biggest challenges and opportunities
  • Key digital strategies to drive enrolment and retention
  • How to maintain agility to overcome common industry pain points
  • How colleges and universities are adapting and evolving their website and digital experience
  • Recruiting and retaining international students during Covid and beyond

Register below to request the on-demand materials.

 

Agenda

April 13, 2021

11:00 AM - 11:30 AM (GMT+8)
Presentation: Key learnings for reimagining your higher education web strategy
  • Asia-Pacific Outlook 2021: Higher Ed’s biggest challenges and opportunities
  • Pillars of your high ed web strategy
  • How to measure the success of your campaigns
  • Identifying roadblocks and how to fix them
Rick Elenbaas​

Digital Marketing Consultant​ | Siteimprove

April 13, 2021

11:30 AM - 12:00 PM (GMT+8)
PANEL DISCUSSION
  • How to maintain agility to overcome common industry pain points
  • How colleges and universities are adapting and evolving their website and digital experience
  • Recruiting and retaining international students during Covid and beyond
Paul Gower

Deputy Director – Marketing & User Experience | Curtin University

Monica Hong

Digital Marketing National Manager | Australian Catholic University

Rick Elenbaas​

Digital Marketing Consultant​ | Siteimprove

Gabriel Ponzanelli

Vice President, Asia Pacific and Japan | Siteimprove

Speakers

Paul Gower, Curtin University
Paul Gower
Deputy Director – Marketing & User Experience | Curtin University
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Paul has over 15 years of experience in a range of digital, marketing, and UX/CX-based roles in Australia, the UK, and the US/Caribbean. He has worked across numerous industries including Higher Education, Property, Financial Services, Legal, Energy & Utilities, Software, and the Public Sector. As Deputy Director of Marketing & User Experience at Curtin University, one of Australia’s top 10 universities, Paul is responsible for digital/website strategy and operations and manages a diverse team of digital marketers, UX designers, analytics consultants, and web developers.

Monica Hong
Monica Hong
Digital Marketing National Manager | Australian Catholic University
emaillinkedin

Monica is the National Manager, Digital Marketing within the Australian Catholic University with over 12 years’ experience. She leads a team of cross-functional marketers and overseeing the advertising and marketing portfolio. Australian Catholic University is a public university in Australia, which stands for meaningful education, rewarding research, and life-changing community engagement. ACU currently has 7 Australian campuses, 1 international campus in Rome, and a new campus in Blacktown NSW which opened in 2021.

Rick Elenbaas​
Rick Elenbaas​
Digital Marketing Consultant​ | Siteimprove
emaillinkedin

Rick Elenbaas is a Digital Marketing Consultant at Siteimprove. Originating from the Netherlands, Rick has worked in Sydney’s digital landscape for the past 10 years and built a wealth of knowledge within the fields of SEO and Analytics. He has worked with clients like Toyota Australia, Woolmark, Pizza Hut, Richardson & Wrench and Real Insurance. Outside of work, Rick has a family of three together with his wife but also finds time to raise money for cancer research.

Gabriel Ponzanelli
Gabriel Ponzanelli
Vice President, Asia Pacific and Japan | Siteimprove
emaillinkedin

With over 20 years’ experience in traditional and digital marketing across agency and corporate sides, Gabriel leads the APJ sales and marketing teams.

Shaina Teope
Shaina Teope
Regional Editor | MARKETECH APAC
emaillinkedin

Shaina is an Asia-focused journalist, starting as a business reporter, corresponding to the business landscape in the region’s power and healthcare sector. She has been a journalist for Asian Power and Healthcare Asia. Using her knowledge and wide commercial awareness of the region, she recently moved her domain to the more creative side of business. Currently, she’s the regional editor of MARKETECH APAC, an APAC-dedicated news outlet in the marketing and advertising industry.

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Partner

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Siteimprove

Siteimprove is a SaaS solution that helps organizations achieve their digital potential by empowering teams with actionable insights to deliver a superior website experience and drive growth. Siteimprove has 550+ employees across 13 offices, helping over 7,200 customers globally. We’re part of the World Wide Web Consortium (W3C), the leading group developing international web standards, and an exclusive Adobe Premier partner. Learn more at siteimprove.com.

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