Tag: Adobe

Singapore – Multinational computer software company Adobe and global advertising agency Havas has recently announced an expanded partnership, transforming the agency’s end-to-end content workflows and paving the way for a smarter and more responsible content supply chain.

The collaboration will enable all Havas agencies to leverage Adobe generative AI to deliver personalised customer experiences more efficiently. 

Havas agencies will adopt Adobe GenStudio, enabling them to accelerate the content process from ideation to delivery, while also giving them direct access to Adobe Firefly, to generate content that is designed to be safe for commercial use.

Additionally, Havas agencies will be able to choose which content creation techniques and practices they employ, as well as how they prefer to leverage generative AI when activating new and variant content. 

They will also gain access to audience-specific data insights, enabling impact-based content optimization, and Adobe GenStudio’s seamless collaboration features, which empower cross-functional teams to create, edit and deliver customer experiences in real time.

Commenting on the partnership, Yannick Bolloré, chairman and global CEO, Havas and chairman, Vivendi, said, “This partnership will enable us to harness the latest technologies, combining the strength of Adobe’s cutting-edge software with the deep well of Havas’ brand expertise to create a ‘meaningful AI’ that not only meets but exceeds the expectations of our clients.” 

Meanwhile, Anil Chakravarthy, president, digital experience at Adobe, added, “We’re excited to see how Havas redefines content creation and innovates with our solutions to embed sustainability and generative AI with Firefly into their content supply chain.”

Singapore – According to recent Adobe research, Singaporean brands are attempting to improve operational efficiency through the implementation of technology solutions, with 70% focusing on improving workflow efficiency and 59% implementing generative AI. This is despite the fact that there has been an evident lag of firms adopting it not just in Singapore but also in the region.

In Southeast Asia (SEA), only 64% of brands prioritise technologies that improve workflows, and 56% incorporate generative AI into their operations in Malaysia, Singapore, and Thailand. However, the research shows that Singaporean brands’ formal integration of generative AI into their business processes lags behind both consumer demand and employee utilisation.

Consumers in Singapore are positive about how generative AI can improve products and services (33%), as well as improve the customer experience (37%). Notably, 39% of Singaporean consumers believe that adopting generative AI is critical for businesses to remain competitive, outpacing the 35% figure in the rest of Southeast Asia (SEA).

In work settings, 94% of Singaporean employees have already used generative AI in marketing and customer experience campaigns, while only 31% report that their employers are currently using generative AI tools. Text-to-image generators are used by 58% of these employees to create promotional brand materials and content, and 55% use them to develop campaign concepts and mock-ups. Furthermore, half of the workforce (50%) uses conversational AI for tasks like copy generation, research, and insight gathering.

In Southeast Asia (SEA), 95% of employees use generative AI tools for marketing campaigns, while only 42% of SEA respondents say their companies are currently implementing generative AI tools.

Simon Dale, vice president and managing director, Southeast Asia & Korea, Adobe, said, “A large majority of employees across SEA are incorporating generative AI tools at work, underscoring an urgent need for organisations to get ahead of the curve in AI usage regulations and policies. As generative AI technologies continue to evolve, an absence of a set of strong guardrails and AI ethics principles can pose risks to the organisation and even erode consumer trust.” 

Singapore –  Multinational computer software company Adobe has officially launched Adobe GenStudio, a new solution that harnesses the power of generative AI for the enterprise content supply chain. 

Adobe’s GenStudio integrates Creative Cloud, Firefly, Express, AEM Assets, and Workfront to enable on-brand content creation at an amazing speed. 

This new end-to-end solution is expected to transform the enterprise content supply chain by combining the best of content ideation, creation, production, and activation on top of the power of generative AI. 

GenStudio puts the power of generative AI, smart automation, and agile editing into the enterprise content supply chain, empowering teams to work in real time to collaborate on creative ideas and decisions to deliver personalisation at scale. With this, the creative-to-activation processes that typically require weeks can now be done in hours or days.

Adobe’s integration of Firefly will provide commercially safe content generation for the platform. This will help companies rapidly move from ideation to content delivery across any channel, resulting in amazing customer experiences.

Other than the commercial safety offered by Firefly in GenStudio, Adobe also plans to include custom models, access to Firefly APIs, integrated workflows, and content insights that will provide analytics on content performance across channels.

GenStudio will also leverage the integration of Express Cloud to offer organizations dramatic acceleration in speed and agility without compromising quality or brand consistency. With Experience Cloud, experienced designers and marketers, such as campaign marketers, web site managers, social media marketers, and product managers, can create, edit, and version brand-approved assets for immediate personalization.

Furthermore, Adobe’s incorporation of Workfront, Firefly, and Experience Manager will accelerate and optimise the notoriously lengthy and expensive creative and activation processes without impacting business requirements. It will also create enterprise content workflows and enable content reuse through a single enterprise portal. 

Anil Chakravarthy, president of digital experience business at Adobe, said, “Generative AI has the potential to integrate high-velocity creative expression with complex enterprise activation to deliver a modern content supply chain that can meet the promise of personalization at scale.”

He added, “Adobe GenStudio gives creative and marketing teams what they need to take full advantage of generative AI and transform the creative-to-activation process with a seamless solution.”

California, USA – John Warnock, one of the co-founders of global computer software company Adobe, has passed away at the age of 82, the company has publicly announced. Warnock was one of the company’s co-founders alongside Charles Geschke. Together they founded Adobe in 1982.

In a publicly-released letter by current Adobe chair and CEO Shantanu Narayen, he said that Warnock’s passing has been a sad day for the Adobe community and the industry for which he has been an inspiration for decades.

“While the impact that his innovations have had are countless, it is his indomitable spirit, passion and belief in building a company with strong values that has impacted all of us who have had the good fortune of working at Adobe. John was incredibly insightful on which technologies would delight customers as well as create business value,” he said.

He also added, “As I reflect on this loss that will leave a huge void in our lives, I think back to a few months ago when I saw John for the 30th anniversary of Acrobat. After the event, where we celebrated the impact of Acrobat and PDF on the world of communication, we talked about the potential of Firefly to transform the next generation of creative technology. With a twinkle in his eye, he said that he was amazed with the progress and as always had feedback on how we could make it better.”

When Warnock and Geschke founded the company, their first product was Adobe PostScript, which helped spark the desktop publishing revolution.

Warnock retired as CEO in 2000 and he was chairman of the board, a position he shared with Geschke until 2017. He was a member of the board of directors at Adobe since then.

Leiden, Netherlands – Marketplace integration and operating platform ChannelEngine has announced that it has joined the Adobe Technology Partner Program. This allows merchants to sell to more than 700 marketplaces globally, dramatically scaling their existing revenue opportunities while also enabling them to instantly enter new international markets.

By joining the Adobe Technology Partner Program, ChannelEngine will be an official Adobe partner that merchants can leverage to grow their commerce business with ChannelEngine’s integrations to global marketplace giants like Walmart, Amazon, eBay, Zalando, and many more. This includes being able to integrate and share data seamlessly between ChannelEngine and Adobe Commerce, increasing efficiency and accuracy. 

Moreover, by combining ChannelEngine and Adobe’s strengths, ChannelEngine is taking a major step forward in accelerating this trend by expanding access to the e-commerce market at a time when the global economy needs new drivers of growth.

Jorrit Steinz, CEO of ChannelEngine, said, “We are delighted to be an Adobe Partner, and help drive innovation and excellence in e-commerce. By combining our expertise and technology, ChannelEngine can provide a solution that delivers tangible value to our shared customers. Our partnership will enable businesses to seamlessly launch their products across a diversified landscape of channels and markets.”

Meanwhile, Jason Knell, senior director of commerce services, GTM and content partnerships at Adobe, commented, “We are excited to have ChannelEngine join the Adobe Technology Partner Program. We look forward to helping our joint customers succeed with the competitive edge needed in the current ecommerce landscape.”

Singapore – Amidst a growing interest from consumers to experience more personalised campaigns for them, marketers in the Southeast Asia region are optimistic about the use of various digital experience media, including generative AI, on their line of work. This was according to the latest data from Adobe.

According to the data, nine in ten respondents believe generative AI will help increase their work volume (93%) and create better content (89%), enhance their creativity (92%), and help reach more of the right customers (88%). 

Strong majorities also believe that generative AI will help better personalise customer experiences (93%), as well as in identifying new audiences and customer journeys (93%).

From the consumer perspective, nine in 10 SEA consumers expect to view products through virtual or augmented reality, and 86% want brands to provide new ways to engage in immersive and virtual worlds.

In response, SEA brands plan to respond with new and innovative digital experiences such as the ability to build virtual products and convert them into physical items (84%), VIP access to virtual influencers and celebrities (84%).

And while both brands and customers are excited for the future of digital experiences, the current economic environment is putting pressure on brands to up-level their customer experiences: Almost two-thirds (64%) of SEA consumers say their expectations are higher when economic conditions worsen. The sea of data and technology companies in the market today also resulted in over half of SEA consumers (58%) expecting more personalised experiences that are tailored to their unique likes and needs.

Simon Dale, vice president and managing director for SEA and Korea at Adobe, said, “As economic challenges intensify, customer expectations for always-on, personalised content will continue to grow. Marketers across SEA recognise this soaring demand, and as such are proactively embracing advanced technologies such as generative AI to maintain a competitive edge. Strategically investing in cutting-edge technologies to transform their brand interactions results in enhanced organisational efficiency and allows for exceptional customer experiences.”

Singapore – Publicis Media has today announced two senior client leads for the Adobe media account, with Minsun Collier responsible for the APAC region, based in Sydney, and Matthew Mills taking on the Japan remit, based in Tokyo. 

Publicis Media won Adobe’s international media account across EMEA, APAC and Japan in March 2023 following an extensive review, and will jointly operate a new global centre of excellence to service the account.

On the appointment, Publicis Groupe’s Chief Executive Officer for APAC, Jane Lin-Baden, said, “Adobe has a strong vision for fuelling growth in this region and we’re building a bespoke team to support this. Led by Minsun Collier, a true media evangelist who helps businesses to navigate the changing media landscape and set them up for success, we are thrilled to be welcoming Adobe to our portfolio of flagship brands in APAC.”

Publicis Groupe’s Chief Executive Officer for Japan, Gareth Mulryan, added, “With his entrepreneurial spirit, Matthew has the smarts and curiosity we need to lead Adobe in Japan, their second largest global market. He’ll work closely with Publicis global on all levels to help drive growth in a key market. It’s an exciting time for Adobe in Japan and we’re honored to be part of their journey here.”

Collier is an established senior leader, client consultant and media specialist with experience in accelerating business growth through the application of digital media, data, and technology. Prior to joining Publicis Groupe, she has worked in media agencies in key roles including National Head of Digital and National Head of Data & Technology Acceleration. 

Meanwhile, Mills is an experienced media planning and investment professional, having developed media models for leading global businesses that drive deeper customer relationships, brand reputation and profit. Prior to his role with Publicis, Mills has held positions in media agencies across Japan, Australia, and the UK.

Collier said, “Adobe is one of the most trusted brands and innovative organisations in the world, which is why I’m thrilled to be leading the Adobe APAC team. The opportunity to lead an incredibly talented group of people, collaborate with the brilliant marketing minds at Adobe and find new and compelling ways to tell the brand’s story across the region is truly special.”

Mills added, “I am thrilled to join the Publicis team in partnering with Adobe at a key stage in their growth story. I can’t wait to apply our industry first growth plan, integrating media, content, technology and advanced analytics to accelerate customer growth for the business.”

Singapore – Adobe has announced a slew of new product announcements which aims at helping brand improve their experience-led growth for their businesses. The new updates encompass their product suites in Adobe Experience Cloud, Adobe Express, and more recently Adobe Firefly.

Through the updates with Adobe Experience Cloud, brands can now connect Adobe Real-Time CDP, and Adobe Journey Optimizer and Customer Journey Analytics to help them drive a new phase of their digital transformations: wide-scale personalisation at moments that matter, while keeping customer data secure.

Moreover, it also announced the availability of Adobe Product Analytics to enterprise customers, its new tool providing product teams with self-service capabilities to fully understand customer adoption and product usage, as well as debuting AI-infused updates to Adobe Journey Optimizer, offering brands powerful experimentation and testing capabilities to inform decision-making.

Lastly, the update to Adobe Firefly now combines Adobe’s photo, design, video, document and generative AI tools into a new all-in-one editor, which will allow previously time-consuming tasks – removing image backgrounds, creating standout social video content, editing PDFs and animating characters through audio – into more seamless experiences.

Anil Chakravarthy, president of digital experience business at Adobe, said, “Today’s digital economy, coupled with the heightened expectations of consumers, means organizations must be laser-focused on customer experience as the great differentiator. Through the combination of Adobe’s industry-leading enterprise applications and strong innovation engine, we are in the perfect position to help brands rise to this challenge and drive sustainable, experience-led growth.”

More recently, Adobe announced new generative AI models to help businesses improve their customer experience strategies, as well as updates to its video tools to improve workflow for businesses.

Singapore – Adobe has today announced Adobe Firefly’s new integration with Bard, Google’s experimental conversational AI service, along with the expansion of the Content Authenticity Initiative (CAI), to continue the creative journey further in Adobe Express. 

In the coming months, Firefly will become the premier generative AI partner for Bard, powering and highlighting text-to-image capabilities. With the new Bard by Google integration, users at all skill levels will be able to describe their vision to Bard in their own words to create Firefly-generated images directly in Bard and then modify and use them to create designs via Express.

Adobe and Google are approaching this partnership through a creator-focused lens, with Adobe using CAI’s open-source Content Credentials technology to bring transparency to images generated through this integration. This partnership will deliver creator-focused generative AI to millions more people.

“The incredible response to our Adobe Firefly beta demonstrates the power and potential of generative AI to inspire more people to create and the strong demand for a creator-centric, commercially viable approach,” said Ely Greenfield, CTO, digital media at Adobe.

Greenfield added, “We’re empowering millions more people to use Firefly for creative inspiration and design and share standout content with Adobe Express through this integration with Bard by Google.”

Sissie Hsiao, vice president and GM of Assistant and Bard at Google, also remarked, “Generative AI has captured the world’s attention and changed how we think about collaboration and productivity. We’re thrilled to partner with Adobe Firefly, giving our users the power to bring their creative ideas to life, quickly and easily – directly in Bard.”

Firefly is the most differentiated generative AI service that generates commercially viable, professional quality content and is designed to be embedded directly into creators’ workflows both in Adobe’s own applications and now in Bard by Google. Enterprise businesses will be able to train Firefly with their own creative collateral in order to generate content in the company’s brand language. 

Moreover, the integration of Firefly across Adobe Experience Cloud applications will allow marketing organizations to use Firefly to accelerate their content supply chain production.

“At this critical moment in history, as generative AI becomes more powerful and prevalent than ever, people need a way to tell what’s behind the content they’re consuming. Content Credentials will enable creators to tell their stories authentically, while providing easy-to-use tools to verify how a piece of content was created and modified,” said Dana Rao, general counsel and chief trust officer at Adobe.

Recently, Adobe has also inked a partnership with marketing communications company Omnicom Group Inc. to reinvent the creation and delivery of creative content.

San Jose, California – Aimed at reinventing the creation and delivery of creative content, Adobe has partnered with marketing communications company Omnicom Group Inc. The partnership will be carried out through an enterprise licensing deal of Adobe’s new Content Supply Chain solution.

Through the solution, Omnicom agencies across the globe will now have a unified view of every step of the content process, from planning and production to activation and optimisation. The end-to-end solution will enable Omnicom’s agencies to efficiently produce creative content that delivers the most effective customer experiences for the benefit of its client roster of the world’s top marketers and brands.

The newly launched Adobe Content Supply Chain solution brings together an array of Adobe’s industry-leading creative and experience applications, such as Adobe Creative Cloud, Adobe Workfront and Adobe Experience Manager. Omnicom will connect features of Adobe’s solution with Omni, Omnicom’s end-to-end marketing operating system, providing streamlined workflows, enhanced automation, and increased operational efficiency.

The comprehensive solution by Adobe will also help Omnicom agencies meet growing content demands as clients look to provide a larger quantity and variety of personalized content to customers. Assisting in the rapid development of content will be Adobe Firefly and Adobe Sensei GenAI – the company’s new generative AI capabilities. 

“This partnership brings together the most creatively awarded holding company and the leader in creative and marketing tools,” said Paolo Yuvienco, EVP, chief technology officer at Omnicom Group. 

He added, “The two of us share a goal of providing integrated solutions to brands, and our collaboration brings it to life. Through this offering, our agencies from different disciplines and geographies will remain connected throughout the entirety of the content supply chain, helping to transform our clients’ businesses in a faster, more effective way.”

Anil Chakravarthy, president, digital experience business at Adobe, also commented on the partnership, “Omnicom is a valued Adobe partner and customer and we’re excited to work together to transform the process of producing and delivering content across their business — and for our shared customers.”

Chakravarthy also added that by combining Omnicom’s creative expertise and audience-driven capabilities with Adobe’s content supply chain solution and generative AI capabilities, they will be able to empower creative teams to work more efficiently and effectively.

Recently, Adobe has also unveiled new innovations across its family of video applications, including AI-powered text-based video editing capabilities in Premiere Pro.