Jakarta, Indonesia – Advertising company Taboola has announced an exclusive partnership with KapanLagi Youniverse, one of the largest publishing conglomerates in Indonesia.
Through this two-year partnership, the publisher will implement several Taboola products, including Taboola Video, Taboola Newsroom and its integrated Feed with a mid-article unit, which provides readers with personalised content and targeted ads to increase engagement and revenue opportunities.
The integrated Taboola News feed will enable users to access content recommendations, designed to boost engagement and drive digital growth.
The publisher has more than 110 million monthly unique visitors and 50,000 articles produced each month.
Adam Singolda, CEO and founder at Taboola, said, “We’re excited to partner with KLY, a key destination for news and entertainment in the Indonesian market. KLY is really looking to drive growth opportunities by creating content that resonates more soundly with its audience. I’m confident that integrating Taboola technology will help KLY thrive, particularly as the demand for up-to-the-minute, engaging news content continues to grow.”
Meanwhile, Danny Purnomo, deputy CEO at KLY, commented, “We’re looking forward to working with Taboola to engage more actively with our audience. With millions of people turning to our site for updates, we want to ensure our readers are getting the best experience, every time, with a focus on content that is relevant to them. Taboola’s ability to enhance content discovery, coupled with its data-driven approach, will be critical to our strategic growth plans.”
The KLY partnership follows Taboola’s recent announcements of partnerships with NBA Philippines and the Bangkok Post, Thailand’s leading English-language news media.
