SW Network appointed to handle social media for Lava International

India — SW Network has been appointed as the creative and social media agency for Lava International Limited, marking a new partnership aimed at strengthening the brand’s digital presence.

Lava International, a homegrown mobile phone manufacturer in India, has built its reputation on designing and producing devices locally for Indian consumers. The company has positioned itself around accessibility, trust, and domestic innovation.

Under the agreement, SW Network will oversee the brand’s creative and social media communications across platforms. This includes campaign development, product storytelling, and engagement around cultural moments, with a focus on creating content that resonates with younger audiences.

The agency is also expected to support efforts to develop a more contemporary digital voice for Lava, aligning with evolving consumer preferences and platform trends.

Puravansh Maitreya, head of marketing at Lava International Limited, said, “Lava has always tried to keep abreast of each new generation of consumers and their evolving aspirations. As the digital ecosystem continues to evolve, it becomes important for us to communicate our story in ways that are relevant, engaging, and rooted in our identity as a homegrown brand. We are certain the partnership with SW Network will strengthen our digital presence and build deeper connections with our audience.”

Pranav Agarwal, co-founder of SW Network, also added, “The opportunity with Lava lies in bridging its strong legacy with the energy of a younger audience. We’re looking forward to building work that feels culturally relevant, conversational, and rooted in the everyday lives of Indian consumers.”

The partnership is expected to focus on expanding Lava’s digital footprint and reinforcing its positioning within India’s competitive mobile phone market.