Marketing Featured Southeast Asia

Sun Life MY resorts to special song, music video to celebrate Hari Raya

Kuala Lumpur, Malaysia — As Malaysia edges closer to ushering in the long-awaited Raya celebrations without strict COVID-19 restrictions, Sun Life Malaysia, the life insurance and family takaful provider, released a special Raya song and music video, entitled ‘Lagu Raya Buatan Malaysia’, to add on to the festive cheer.

The track holds contemporary elements and features lyrics inspired by the sentiments of Malaysians about things that make their Raya more meaningful. The production starred renowned Malaysian singer-actress, Nabila Razali.

Raymond Lew, CEO, president and country head of Sun Life Malaysia, said that with the lifting of restrictions and borders re-opening, this coming Raya season is set to be abuzz with positive vibes and anticipation.

“Just like our brand tagline, Life’s Brighter Under the Sun, we champion making life brighter and healthier. Music is the best mood-booster and we hope to make this 2022 Raya brighter and happier through this feel-good groovy Raya song. At the same time, we want to remind our Clients and all Malaysians of the goodness of spending quality time with our loved ones,” Lew said.

To gather insights from Malaysians, Sun Life Malaysia earlier launched a contest in March where they asked the public what makes their Raya meaningful – with some of the popular answers being Balik Kampung, donning new Baju Raya, spending time with Saudara-mara and feasting on Kuih Raya.

The participants that shared their thoughts through the contest were not aware that their comments would be turned into a Raya song, making it a delightful surprise for those who were selected!

Commenting on the collaboration, Razali said, “Apart from food, Raya song captures the best of the Raya spirits. I am honoured to be teaming up with Sun Life Malaysia to bring on the festive cheers and happiness. It is my hope that ‘Lagu Raya Buatan Malaysia’ will become an evergreen Raya tune that will be top of people’s mind every Raya season.”