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Marketing Featured South Asia

Sephora India appoints RepIndia anew for social media duties

India – Global beauty and personal care brand Sephora in India has renewed its partnership with digital agency RepIndia to handle its social media business.

The agency has won the rights to retain the brand on its books to continue building the French premium brand’s pan-India presence on digital channels. The partnership between the two began in 2015.

Internationally, the brand operates over 2700 stores in 35 countries. According to the agency, Sephora India is driven by the purpose to create ‘a welcoming beauty shopping experience’.

The brand is not new to crafting innovative user experiences which include the use of AR and 3D images that let customers try out products virtually on their website. RepIndia’s task is to bring to life similar disruptive and engaging experiences on digital to serve the needs of increasingly beauty-conscious Indian audiences.

Ayesha Chenoy, the agency’s founder, commented, “My favorite beauty brand, and a client who has become a friend now for over 6 years! Sephora, you’re going places and we’re right there with you.”

Meanwhile, a marketing spokesperson of Sephora India said, “The one-stop-shop for all things digital marketing! RepIndia precisely understands the brand ethos of Sephora India and executes it immaculately via our social media.”

Aside from the current remit, RepIndia has also recently announced its two newly acquired accounts from Singapore-based brands, escrow platform Tazapay, and kitchen appliance brand Rotimatic. The agency said the new partnerships mark its expansion outside India.

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Platforms Featured Southeast Asia

Sephora SG is now available on Atome

Singapore – French prestige beauty company Sephora in Singapore has now partnered with buy now-pay later service Atome, to allow customers flexible payment options on their e-commerce website, mobile app, and brick & mortar stores.

For Alia Gogi, Sephora Asia’s president, the recent move ensures safer payment options for the consumers.

“The shopping behavior and profile of Sephora customers has evolved in the last few years, but especially so this year. They now not only expect a secure, seamless, and easy payment experience but also flexibility and choice in how they shop and pay for their beauty products online, on mobile, and in-stores.”

She added, ”We’re delighted to partner with Atome in introducing ‘buy now pay later’ flexible payment options to first our Singapore — and later Malaysian — customers, enhancing their shopping experience both online and in our stores.”

Alia Gogi and David Chen
(Left) Alia Gogi, President of Sephora Asia; (Right) David Chen, CEO of Atome

David Chen, CEO of Atome, commented, “We’re really humbled to partner Sephora, a global brand that is not only a leader in beauty and retail, but is also constantly evolving and staying on the forefront of the latest consumer shopping behaviors and payment trends. We’re thrilled to be able to offer Sephora customers in Singapore, and later Malaysia, a safe, easy, and flexible payment experience, especially as we enter the festive end-of-year shopping season.”

Atome is available on the App Store and on Google Play.