Tag: Sephora

Singapore – Sephora, a beauty products retailer, is celebrating diversity and authenticity in its new global film directed by filmmaker Anastasia Mikova.

The brand’s first film, ‘Beauty & Belonging,’ delves into the diverse definitions of beauty across the globe. 

As a documentary, ‘Beauty & Belonging’ features conversations with Sephora employees and founders of beauty brands from different countries. Through their perspectives, the film highlights how witnessing diverse representations is important to help people embrace their own beauty.

The documentary also include testimonials from brand founders Christine Chang and Sarah Lee from Glow Recipe, Danessa Myricks from Danessa Myricks Beauty, Mario Dedivanovic from Makeup by Mario, Mathilde Thomas from Caudalie, and Akash and Nikita Mehta from Fable & Mane.

Through the film, Sephora echoes its values of inclusion, diversity, and equity, reaffirming its commitment to welcoming everyone.

Jenny Cheah, managing director of Sephora Southeast Asia & Oceania said, “It’s truly heartening to see the stories of our employees and brand partners come to life in this film. At Sephora, everything that we do – from deciding the brands to partner with to hosting large scale events for our loyal community of beauty enthusiasts – is guided by our purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty. Beauty & Belonging has succinctly and powerfully captured that essence.”

“It makes me so proud to be a part of Sephora when I watched the film. Our employees are the heartbeat of the organisation, and I am convinced that when they feel empowered to embrace and define their beauty, that will deepen the connection and impact that Sephora has with our customers and partners,” Xia Ding, managing director of Sephora Greater China, said.

Mikova commented, “I’ve always been fond of meeting people and discovering their stories – what makes them unique, their journeys, and their perspectives on life. At the same time, I love finding the threads that connect us all as humans and the meaning of beauty across cultures is one of them. Throughout the shoot of the movie, I was able to sense how rich, diverse, and sensitive the Sephora community is, but above all these people are part of one big inclusive family.”

Shanghai, China – Global prestige beauty retail brand Sephora has officially named Xia Ding as its new managing director of Greater China to lead its next phase of growth and success. 

In her new role, Xia Ding will be based in Shanghai and will report directly to Alia Gogi, president of Asia for Sephora. 

She will lead Sephora’s business in Mainland China and Hong Kong SAR, spanning around 350 stores with two e-commerce websites and a robust ecosystem of digital platforms and apps. 

Xia Ding brings with her an extensive background in leadership. Prior to joining Sephora, she spent five years serving as the vice president and general manager of e-commerce for Asia Pacific and Latin America at Nike. 

During her two decades of tenure at HanesBrands Inc., Xia Ding was heavily involved in corporate strategy and led its expansion into China. In 2015, she was appointed the vice president of retail service at Nielsen in China and subsequently joined JD.com as the president of JD Fashion, where she was responsible for driving the fashion business covering apparel, shoes, sportswear, bags, and jewellery. 

Commenting on the appointment, Gogi said, “Xia Ding is a quintessential leader with a wealth of experience in running businesses, digital transformations, and strategic business development. I am confident that her skills set, knowledge of brick & mortar retail, expertise in digital and e-commerce, as well as her proven track record in building and sustaining profitable businesses will take Sephora Greater China into its next phase of growth and success.” 

Meanwhile, Xia Ding shared, “I am thrilled to join Sephora at a time when the prestige beauty market in China is on the cusp of its next phase of growth. Sephora’s allure lies in its powerful curation capabilities, strong culture anchored in purpose and DE&I, and an incredible ability to offer beauty enthusiasts an ever-evolving retail experience.” 

Kuala Lumpur, Malaysia – Global beauty retail brand SEPHORA has officially launched its latest ‘Unwrap Their Beautiful’ holiday season campaign, which featured a 3D interactive showcase on the capital city’s largest 3D screens.

SEPHORA’s ‘Unwrap Their Beautiful’ campaign invites visitors to a virtual journey of discovering their beauty power and sharing their holiday cheer, regardless of age, gender, or background, for this season of gifting.

The campaign features a 3D synchronised interactive show that turns spectators into participants by giving them the chance to dedicate their holiday wishes to their nearest and dearest on the large screen. By scanning a QR code, participants can connect with the 3D interactive screen to send or schedule their wishes in advance.

With the aim of creating a unique holiday experience, SEPHORA’s interactive screen can transform the experience into holiday cheer by fostering connections and sharing moments of love and appreciation.

The 3D interactive show will be displayed on the Pavilion Kuala Lumpur’s Elite screen and Fahrenheit88’s Curve LED screen daily from December 1st, 2023, to January 1st, 2024.

Also part of the campaign that promotes beauty and technology, customers at SEPHORA’s Fahrenheit88 store can discover surprises hidden within its holiday displays.

Valerie Foong, general manager at Sephora Malaysia, said, “There are QR codes consumers can scan that will lead them to an interactive game. As they follow the virtual ribbon, consumers have a chance to not only collect virtual gifts but also turn virtual into reality with tangible gifts by approaching any Beauty Advisors in-store.”

Singapore – Popular beauty retail brand Sephora has appointed Jenny Cheah to be its managing director for Southeast Asia, Oceania, and South Korea. In her new role, she will be reporting directly to Alia Gogi, president of Sephora Asia.

Cheah recently came from popular luxury fashion brand Bulgari, where she spent seven years building the brand and leading the growth and expansion of South Asia as its regional managing director and subsequently, as president of Greater China.

Previously, she was also with LVMH, where she spent 25 years with. It started off when she joined as a management trainee at DFS, where she honed her leadership skills and business acumen to oversee different aspects of the business, from merchandising and retail operations to business development and management.

Speaking on her appointment, Cheah said, “I’m beyond excited to join Sephora at a time when we continue to reimagine, redefine and challenge the perception of beauty. Our corporate purpose that is deeply anchored in empowering the extraordinary in each and all of us, is something that I profoundly believe in, and I can’t wait to work with my amazing teams across Southeast Asia, Oceania and South Korea to bring this to life.”

Mumbai, India – Global cosmetic retail giant Sephora has appointed Mumbai-based creative agency Yellow to be its creative agency partner in India.

As part of the remit, Yellow will be responsible for Sephora India’s online and offline communications, including social media, celebrity campaigns, and e-commerce. 

Moreover, the partnership will help Sephora bring the global experience to Indian consumers across all touchpoints. The chief prerequisite for the brand’s new agency will be to navigate the burgeoning Indian market while keeping intact its core values and global identity.

Sephora is a luxury beauty retailer that offers a well-curated selection of makeup, skincare, and fragrance brands. Its India business is helmed by Arvind Lifestyle Brands in India. 

Shrey Doshi, Yellow’s creative director and founder, shared that Sephora is the go-to source for all things beauty and skincare across the world and they are looking forward to working with such an illustrious brand and growing it across India. 

“Over the years, we’ve worked extensively with D2C beauty and skincare brands, and are excited about merging our local know-how with the global expertise that Sephora brings to the table,” said Doshi.

India – Global beauty and personal care brand Sephora in India has renewed its partnership with digital agency RepIndia to handle its social media business.

The agency has won the rights to retain the brand on its books to continue building the French premium brand’s pan-India presence on digital channels. The partnership between the two began in 2015.

Internationally, the brand operates over 2700 stores in 35 countries. According to the agency, Sephora India is driven by the purpose to create ‘a welcoming beauty shopping experience’.

The brand is not new to crafting innovative user experiences which include the use of AR and 3D images that let customers try out products virtually on their website. RepIndia’s task is to bring to life similar disruptive and engaging experiences on digital to serve the needs of increasingly beauty-conscious Indian audiences.

Ayesha Chenoy, the agency’s founder, commented, “My favorite beauty brand, and a client who has become a friend now for over 6 years! Sephora, you’re going places and we’re right there with you.”

Meanwhile, a marketing spokesperson of Sephora India said, “The one-stop-shop for all things digital marketing! RepIndia precisely understands the brand ethos of Sephora India and executes it immaculately via our social media.”

Aside from the current remit, RepIndia has also recently announced its two newly acquired accounts from Singapore-based brands, escrow platform Tazapay, and kitchen appliance brand Rotimatic. The agency said the new partnerships mark its expansion outside India.

Singapore – French prestige beauty company Sephora in Singapore has now partnered with buy now-pay later service Atome, to allow customers flexible payment options on their e-commerce website, mobile app, and brick & mortar stores.

For Alia Gogi, Sephora Asia’s president, the recent move ensures safer payment options for the consumers.

“The shopping behavior and profile of Sephora customers has evolved in the last few years, but especially so this year. They now not only expect a secure, seamless, and easy payment experience but also flexibility and choice in how they shop and pay for their beauty products online, on mobile, and in-stores.”

She added, ”We’re delighted to partner with Atome in introducing ‘buy now pay later’ flexible payment options to first our Singapore — and later Malaysian — customers, enhancing their shopping experience both online and in our stores.”

Alia Gogi and David Chen
(Left) Alia Gogi, President of Sephora Asia; (Right) David Chen, CEO of Atome

David Chen, CEO of Atome, commented, “We’re really humbled to partner Sephora, a global brand that is not only a leader in beauty and retail, but is also constantly evolving and staying on the forefront of the latest consumer shopping behaviors and payment trends. We’re thrilled to be able to offer Sephora customers in Singapore, and later Malaysia, a safe, easy, and flexible payment experience, especially as we enter the festive end-of-year shopping season.”

Atome is available on the App Store and on Google Play.