Bangkok, Thailand – Sandal producer VING has tapped advertising agency GREYnJ UNITED Bangkok for its newest campaign, ‘THE RERUN: A Second Chance to Say Goodbye’, that reimagines the ending of an iconic film in Thailand.
The campaign features a parody film that recreates the ending scene of a Thai classic coming-of-age romantic film, Fan Chan (My Girl), that was originally released in 2003.
Aiming to create a ‘new memory’ and capture the classic movie buffs, the two-and-a-half-minute online parody film leaves viewers wondering if Jim and Nina would’ve ended up together if the boy wore high-performance sandals like VING to run after his girlfriend.
The campaign adopted a plot twist storytelling technique to immerse audiences in the benefits of wearing VING’s products.
Sompat Trisadikun, chief creative officer at GREYnJ UNITED Bangkok, said, “In the online world where the rise of content is remarkable, good storytelling with shared experiences between the brand and audiences is key in grabbing attention and standing out in a sea of content.”
