Kuala Lumpur, Malaysia – Resorts World Genting has unveiled its latest roster ‘chief experience officers’ (CEO) but with a twist–all of them are an all-star ensemble of kid content creators, whose job is to promote and highlight Resorts World Genting as a premier integrated resort in Malaysia as well as a kid-friendly destination, verified by kids, for kids.
From touring the many rides and thrills at Genting SkyWorlds and exploring the nature treks of Resorts World Awana to rubbing shoulders with the Genting’s Highland Heroes, the new CEOs bring a refreshing approach to showcasing the many attractions within Resorts World Genting through the lens of a child.
As part of the launch, one of the CEOs, Eva, has launched her own LinkedIn profile to give an insight into her role as a chief experience officer in a cheeky bid to convince more parents to eat, play, shop and dine at Resorts World Genting.
Spencer Lee, senior vice president of sales and marketing at Genting Malaysia Berhad, said, “We’re very excited to introduce our stellar line-up of new Chief Experience Officers, where each of them will verify and approve our incredible range of kid-friendly attractions spanning across our Stay, Play, Shop, and Eat pillars from our various world class hotels, to the award-winning Genting SkyWorlds Theme Park, retail and dining outlets.”
He added, “They will experience and rate some of our attractions to ensure they’re suitable for kids of all ages and sizes such as our latest kid-friendly activities in Resorts World Awana, where they will embark on family fun activities such as Stingless Bee Honey Harvesting, Safe Archery, Arts & Craft Workshop, Baking and Nature Trails.”
Additionally, a series of activities are lined up – including a social photo contest to enlist more budding CEOs to join the current C-suites. Moreover, as for the kids visiting Resorts World Genting, they are encouraged to collect and participate in the CEO passport challenge, where they can collect as many stamps at different locations with instant gifts redemption.
