Singapore – Publicis Groupe Asia Pacific has appointed former OMD USA executive Suhaila Hobba as its new APAC global client partner – transformation, reinforcing its commitment to driving client growth and innovation across the region.
Hobba brings 25 years of global media experience spanning agency leadership, ad tech sales, and client-side transformation, with key roles at Amazon, Yahoo, Omnicom, and IPG.
In her new role, Hobba will join the leadership team driving transformation for Publicis Groupe’s key global clients across APAC. She will relocate from Los Angeles to Singapore, where she will report directly to Asia Pacific CEO Jane Lin-Baden.
Hobba will work closely with capability leads and in-market champions to craft strategic solutions and implement transformation initiatives that support clients’ growth ambitions. This includes spearheading the integration and adoption of Publicis Groupe’s AI technologies to deliver measurable impact in the fast-evolving APAC market.
Commenting on the appointment, Lin-Baden said, “As we accelerate our growth in 2025, we have made strategic hires to strengthen our regional leadership team. We are delighted to welcome Suhaila Hobba to the Publicis family, and I am confident that Suhaila’s global experience and expertise will be a great asset to our team in empowering clients in their transformation agenda.”
Before joining Publicis Groupe, Hobba was chief media officer at OMD USA, leading media, content, and commerce strategies to drive client growth. Previously, she served as global head of digital at Amazon’s in-house agency, MODE, where she built programmatic and paid social capabilities. Over the past decade, she has specialised in integrating data, technology, and innovation to position organisations for long-term success.
“I’m thrilled to join Publicis Groupe at a time when its investment in AI and innovation is leading the way in transformation. By harnessing strategic vision in combination with technology and AI, we can deliver meaningful impact for our clients. I look forward to working with the teams across the region to dive deep into our clients’ businesses, uncover opportunities, and help them accelerate growth and scale,” Hobba shared.
