PropertyGuru’s SG60 initiative pays tribute to its agents with limited-edition jacket launch

Singapore –  PropTech company PropertyGuru is honouring its property agents through a limited-edition jacket launch in celebration of SG60. Made in collaboration with Singaporean streetwear designer Mark Ong, also known as Mr. Sabotage, the reversible jacket pays tribute to the agents and their daily efforts.

PropertyGuru’s jacket launch recognises its agents’ critical role in helping people find a sense of home and comfort. It highlights how they are present in key moments, supporting people.

In line with the SG60 national theme, “Building Our Singapore Together,”  the reversible jacket reflects the duality that property agents face. They find the balance between doing their work and staying committed to people and communities.

The limited-edition jacket features a tailored grey pinstripe, symbolising professionalism and discipline. It also mirrors the composed and purposeful image of Singapore.

When reversed, the jacket shows a red canvas that shows individuality and culture. It features a cat stepping out from a Peranakan shophouse, integrating heritage. It is also embellished with the Vanda Miss Joaquim flower next to the phrase ‘Orchid City.’

While reflecting the lives of property agents, the reversible jacket’s design is also a portrait of modern Singapore. It celebrates the role that people play in nation-building.

Sivaram Parameswaran, marketing director at PropertyGuru Singapore, commented, “This collaboration reflects how PropertyGuru sees Singapore, built not just on physical foundations but on stories. While this jacket was inspired by property agents, it speaks to something many Singaporeans understand. There is a constant duality, balancing who we are with what we do, contributing to something larger while staying true to ourselves. This piece honours that spirit and reflects the Singapore that PropertyGuru is proud to call home.”

“Creating this piece was personal. PropertyGuru and I both started here in Singapore. Collaborating on something that honours the people who help shape this country, especially those who do it quietly, like property agents, felt meaningful. This jacket is for the agents who inspired it, and for every Singaporean who puts heart into building something greater than themselves,” Ong said.