Platforms Featured Global

K-drama ‘Start-Up’ actor Kim Seon-ho to host global fan meet on TikTok

Singapore – Korean actor Kim Seon-ho, known for his rise to prominence for the 2020 K-drama ‘Start-Up’ is hosting his first global fan meet on the social media platform TikTok, with representation from SALT Entertainment, the agency Kim is signed for.

‘Start-Up’, an original series from video streaming service Netflix, swiftly rose to popularity when it began airing on the platform in October.  The show has been ranked as the 8th  most  popular show on the platform globally, and has also consistently entered Netflix’s top list across many regions. 

With the show’s popularity, Kim Seon-ho, who played the part of a team leader at the fictional SH Venture Capital, has simultaneously received heightened recognition from fans. 

The upcoming live show, slated on TikTok Stage Connect, the online concert arm of TikTok, exclusively, will be composed of a variety of sessions, which include listening to behind-the-scenes stories of Start-Up, playing a telepathy game to guess Kim Seon-ho’s preferences, and watching him grant his fans’ wishes.

“Through the platform, we hope to offer fans in Singapore and around the world a chance to support and interact with their favorite celebrities and artists live. Kim Seon-ho has certainly captured the hearts of many and brought happiness through his TV dramas, and we look forward to jointly hosting this online fan meeting with SALT Entertainment,” said Kai Zhi Loh, SEA regional senior marketing manager at TikTok

Pre-events will be also posted on TikTok’s event page, where fans can submit requests for what they want to hear from Kim Seon-ho or even upload a duet with the actor. The pre-event is expected to air globally, with participants from across different countries such as Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Taiwan, and Korea.

“We sincerely appreciate the attention and support that fans have given to Kim Seon-ho in 2020. To relieve the sadness of not being able to meet in person due to COVID-19 and show appreciation for all the support, we have prepared the first global online fan meet-up. We ask for your huge support and active participation as we work hard to organize the virtual event,” SALT Entertainment shared.

The global live event will be streamed on January 17 at 7 pm (Singapore) and will be streamed both in English and Korean on TikTok’s event page and the actor’s TikTok account respectfully.

Marketing Featured Southeast Asia

PH telco Smart’s newest endorser is its third Korean star since May

Manila, Philippines – Philippine telecommunications company Smart Communications has released on Wednesday a new advertisement for its product Giga K-video, revealing its newest endorser, Korean star Park Seo-Jon. 

This is the third Korean actor that the company has recently inked a partnership with, starting with Netflix-produced Crash landing on you stars Hyun Bin in May, then Son Ye-Jin in August. 

Park Seo-Jon gained a wide fanbase for his K-dramas Fight for my way and What’s wrong with secretary Kim, most recently starring in the webtoon-adapted series Itaewon class this year.

The actor’s endorsement is a bundled service that includes open access data, 1 GB daily data for YouTube and streaming service Viu, plus a premium subscription with the latter.

In the ad, Park Seo-Jon is seen comforting a sad woman reeling from a breakup, showing her how subscribing to Giga K-video can uplift her. Smart leverages on the country’s positive reception to K-dramas, branding the service as K-video.

The ad has already been rolled out on TV and YouTube and on the telco’s social media channels.