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Marketing Featured Southeast Asia

BBDO Guerrero to lead ‘new normal’ campaigns for PH tourism agency

Manila, Philippines – As the lead creative partner of Philippines’ tourism department, creative agency BBDO Guerrero has long been spearheading the department’s campaigns, but this time, an upcoming collaboration between the two takes on a different view – a campaign that will see promoting Philippines’ tourism amid the new normal.

On Thursday, the agency revealed that it has bagged Tourism Promotions Board’s (TPB) account, an agency under the country’s Department of Tourism (DOT), to develop two promotional campaigns. 

The first one is the ‘Domestic Tourism Welcome Back’ which aims to encourage local tourists to visit Philippine destinations in order to help rebuild the economy, while the second assignment, dubbed as ‘The New Normal for Travelling’, is a campaign targeted at informing people of the travel safety protocols as they visit and explore the country.

BBDO Guerrero is most notably known for being the creative brains behind DOT’s highly acclaimed ‘More Fun In The Philippines’ campaign, which was first launched in 2012. The two upcoming projects with TPB will be complementing the said campaign. 

“BBDO Guerrero has played a significant part in Philippine tourism promotions ever since the DOT developed ‘It’s More Fun in the Philippines’. We are delighted to have them as partners as we invite the local touring public to help the tourism industry bounce back from the challenges of the pandemic,” said TPB Chief Operating Officer Atty. Maria Anthonette Velasco-Allones

In April, DOT and BBDO Guerrero launched a campaign called ‘Wake Up in the Philippines’

The assignments will cover a broad range of materials including videos, virtual tours, outdoor placements, and a variety of digital assets. In April last year, the agency has already helped DOT’s communications adapt to the new normal by releasing a series of films called ‘Wake Up in the Philippines’, aimed at making the country a top destination for foreign tourists as travel restrictions ease. 

BBDO Guerrero Creative Chairman David Guerrero shared, “It is an honor for us to be involved in the reopening of the country to local tourism. And we are excited to share this with everyone as we help our local tourism workers rebuild their livelihoods.”

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Marketing Featured Southeast Asia

Soon-to-be world’s largest IKEA in PH in search of external marketing specialist

Manila, Philippines – As early as 2018, global furniture manufacturer IKEA has spilled the beans that it will be establishing its first store in Southeast Asia country the Philippines – and not only that – a branch that is dubbed to be the world’s biggest store yet of the Swedish brand.

Artist impression of IKEA in the Philippines.

Come November 2020, the company has launched a mass recruitment drive, unveiling its plan to hire nearly 500 workers across functions of sale, recovery, and food assistance, and customer service, ahead of its eyed opening this year.

On professional network site LinkedIn, IKEA has recently posted a slew of vacancies for marketing including its search for external communications specialist.

With the company set to soon become fully operational, with an e-commerce site slated to go live before the launch of the physical store according to a Rappler report, it is only expected that the Filipino arm of the brand would start ramping up its marketing.

For the external communications specialist, IKEA Philippines is looking for “an energetic marketing enthusiast with a passion for home furnishings, advertising, PR and events” to help the brand successfully communicate its brand promise of “creating a better everyday life for the many people.”

Although titled as ‘specialist’, the post is listed as an entry-level position. The position’s main responsibilities would be assisting in the development of external communication materials through advertising and public relations, and will also contribute to the planning, coordination, and execution of campaign-related events.

Other qualifications for the candidate, IKEA wrote, would be having little to one year of experience in marketing communications especially in advertising or communications supporting retail launches and activities. The qualified candidate is also expected to be a people-person who enjoys interacting with people, and someone who has a flair for engaging people at all levels and for influencing outcomes. Ultimately, IKEA Philippines is looking for someone who can identify with its values and share its beliefs in brand positioning.

Aside from the communications specialist, IKEA Philippines is also in search of a social media manager who is meant to develop and implement a market search and social media strategy and framework for the brand. Vacancy for a loyalty officer is also up in the furniture brand to support the brand’s loyalty programs IKEA FAMILY and småles loyalty programs through contribution to marketing campaigns and communications aimed at the acquisition and retention of the said programs. All job posts are stamped with a deadline of applications by 30 January 2021.

IKEA Philippines repatriated Filipino nationals from IKEA stores worldwide.

Before the new year kicked in, IKEA revealed on its LinkedIn that it has undertaken as well a recruitment move that would both see the nurturing of existing IKEA talents as well as the activation of the strategy of localization. In late 2020, it has shared that it has repatriated 20 Filipino nationals who have garnered strong IKEA experience from overseas operations all over the globe.

Ahead of the opening of both its online and physical stores, IKEA PH releases its official job posting for key marketing positions.
The new IKEA store is being built at the country’s SM Mall of Asia.

The new IKEA store is situated in the country’s SM Mall Of Asia in Pasay City which is also the country’s largest and one of the biggest malls in the world. The 65,000-square meter branch, which will house its warehouse, e-commerce facility, and call center, is said to amount to the size of 200 basketball courts. The furniture giant, in total, has more than 400 stores in 50 countries.

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Marketing Featured Southeast Asia

Philippines’ pizza chain Shakey’s to open first branch in Singapore

Manila, Philippines – Shakey’s Pizza Asia Ventures Inc., the company behind the Filipino arm of Shakey’s, revealed on Tuesday that it is set to open its first branch in neighboring Southeast Asia country, Singapore. 

The franchising agreement is inked as a seven-year deal with Singapore’s Brenrich Pte. Ltd, allowing it to make inroads in the newly acquired market. 

“We are thrilled to restart our international franchise journey in Singapore, which is at the forefront of global recovery, and we are fortunate to have Brenrich as our [franchise] partner in the Lion City, given their rich experience in the restaurant industry,” said Vicente Gregorio, president, and CEO of Shakey’s.

The new branch will be located in Lucky Plaza mall, along iconic Orchard Road, and is set to open late in the second quarter or early in the third quarter of 2021.

Lucky Plaza mall in Singapore.

According to SGP Business, Singapore-based Brenrich’s principal activity is food courts, coffee shops, and eating houses. Brenrich director Wong Ban Ming said he was “very happy and excited to bring Shakey’s to Singapore.”

Wong, who is also a franchisee of Filipino restaurant brand Tapa King in Singapore, said, “We are certain that many locals, and especially the overseas Filipinos miss Shakey’s, and this will bring back a sense of nostalgia.”

The new branch will be offering Shakey’s complete menu including its thin-crust pizzas and iconic chicken and mojos, although some items will be tweaked to comply with halal standards in consideration of Singapore’s large Muslim population.

In the second half of 2020, Shakey’s has subsequently announced new products and new business movements. In August, the restaurant has similarly partnered with Singapore-based R&B, to bring the milk tea brand to the Philippines. Meanwhile, in the latter part of the year, Shakey’s launched a ‘Plant-based’ burger, which is a first-ever by a restaurant chain in the country. 

Gregorio said, “While the Covid-19 pandemic is presenting challenges to food companies like Shakey’s, it is also serving as an impetus to turn a crisis into an opportunity.”

Meanwhile, Jose Arnold Alvero, Shakey’s vice President for international operations and franchising, said, “The primary target market initially will be Filipinos living in the city-state. But the Lucky Plaza outlet is also seen to attract Singaporeans, as it is located along a busy business district.”

He added, “We have no doubt that Singapore’s discerning guests will be wow-ed with what Shakey’s [will bring] to the table in terms of building the brand, people, and the store.”

Shakey’s currently has three stores outside the Philippines in Dubai. It has a total of 242 branches located around the Philippines.

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Platforms Featured Southeast Asia

Popular Filipino broadcast personality launches own e-commerce platform

Manila, Philippines – In the Philippines, no one has yet braved to give top e-commerce platforms Shopee and Lazada a run for their money, but that just might soon change. 

Raffy Tulfo, one of the country’s most popular broadcast journalists and public affairs personalities, has launched his own e-commerce platform. 

Officially unveiled in December through a digital press launch, Tulfo’s platform ‘Idol Shopping Network’, shortened as ISN, aims to create a marketplace where the safety of both buyers and sellers are of utmost priority.

According to a report by Manila Bulletin, ISN is actually owned by Tulfo’s kids, where Tulfo and his wife are just acting as ‘support system’ to the business.

Idol Shopping Network’s logo. Screengrab from YugaTech.

Despite only standing in as a ‘supporter’, it seems the new e-commerce platform is set to embody Tulfo’s branding of ‘safe’ and ‘lawful’ transactions. 

Tulfo is mostly known as a hard-hitting, no-holds-barred commentator and champion of the poor who has several public service programs under his belt – long-running radio program WANTED SA RADYO (Wanted in radio) and noontime newscast IDOL IN ACTION – both of which have Tulfo acting as a mediator for any grievances and complaints of injustice from the public. 

Tulfo during one of the live broadcasts of his radio program on his YouTube channel.

According to Manila Bulletin, the broadcaster shared that while he himself hasn’t experienced any inconveniences or fraud with shopping platforms, he has received many e-commerce-related complaints on his radio show and television program.

“For example, customers would order peanuts but they would receive popcorn. Problems like that,” said Tulfo. 

In November, the Philippines’ Department of Trade and Industry (DTI) revealed that a total of 14,869 complaints have been made against online shops in 2020, where ninety percent involve the more familiar platforms Shopee and Lazada. 

With ISN putting a premium on safe transactions, Tulfo said the platform would run a one-of-a-kind system that would ensure products are safe from the seller down to the rider and buyer. 

A report by Philstar shared the said process. In an exclusive interview, Tulfo revealed that ISN will be both lenient and strict to sellers – the e-commerce platform welcomes sellers with zero capital, where sellers only need to put out their goods, provided the merchandise passes quality control standards by ISN. 

Tulfo said merchants will be well-screened, where the selection process will be “long and strict,” where rather just simple photos, products must be seen live by ISN.  

To further ensure the process is a hundred percent safe, a little effort will also be required by customers. Tulfo shared that customers must sign a contract agreeing to be videoed and photographed while opening the package from the courier. They will also be asked to sign a document stating the product is the right one and is sent in good condition, and if otherwise, the customer need not pay for the order.

Tulfo shared that his long-term plan for ISN is to subsidize a school out of its profits, where earnings will go to such basic expenses as employee pay, maintenance, and others.

Upholding the character of fairness he is most known for, Tulfo promises that he will welcome buyer complaints on his own ISN’s products. 

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Marketing Featured Southeast Asia

Globe-owned digital marketing agency extends ad inventory on top PH digital wallet GCash

Manila, Philippines – AdSpark, telecom Globe-owned digital marketing agency, extends its ad inventory for none other than, another Globe-owned platform, top digital wallet in the Philippines, GCash. 

For merchants, non-government organizations, and other partner brands on the financial app, AdSpark offers diversified ad opportunities ranging from targeted media channels in-app, to direct broadcast campaigns and blasts. 

“We are committed to assisting digital transformation of clients and partners especially at this time when enterprises are exploring more meaningful ways to interact with their consumers. GCash has empowered merchants through seamless transactions, and now we want to help brands create holistic experiences for their consumers,” said Onat Roldan, AdSpark CEO. 

AdSpark shared that one of its clients Codashop App, a gaming merchant, was able to increase its monthly game item purchases to 181% through its partnership with GCash. Coda communicated several monthly promo and game launches including Mobile Legends, MU Origins, and their latest product One Punch Man: The Strongest game, encouraging redemption of game credits and in-game items through the GCash usage.

Martha Sazon, president and CEO of GCash said, “Through strong brand partnerships as a payment channel, and a tool for sustainability and impactful advocacy on the app, GCash has established a way of life, driving the market closer towards financial inclusion. We believe that by making our platform accessible to brands, we will be able to bring businesses and customers together and help in the recovery of our economy.”

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Marketing Featured Southeast Asia

BLACKPINK’s first spot with Globe is straight out of girl group’s playbook

Manila, Philippines – One of the biggest year-ender surprises for Filipino K-pop fans arrived in early December when the country’s telco giant Globe revealed that its newest endorser is the girl group and global superstars BLACKPINK. Almost a month after, the telco finally released the first installment of its campaign: a spanking one-minute spot with the message ‘Reinvent your world’. 

The campaign bled the girl group’s DNA, where the ad injected elements straight out of BLACKPINK’s production style in music videos. Its videos, which broke records, hovering around half a billion to a billion views on YouTube, have a number of them that showcase a nocturnal setting with strobing lights, and Globe didn’t waste any chances to demonstrate the same with the new campaign. 

The campaign wasn’t service-specific, instead, spotlighted the general features of the telco’s connection, such as its unlimited fiber internet and 5G and LTE-advanced mobile connection. 

With the main message of ‘reinvention’, the campaign aims to inspire one to transform into a better version of oneself together with an “attitude of resilience.”

“Globe and BLACKPINK’s partnership sends a strong message of reinvention – transforming oneself through powerful self-expression aided by digital technology with an attitude for resilience [amid] modern-day challenges,” said the telco in a press release. 

Issa Guevarra-Cabreira, Globe’s deputy chief commercial officer said, “We believe that Filipinos have the power to reinvent themselves in this new digital world. With Globe as their life partner, we will open up a world of greater possibilities we’ve never done before. BLACKPINK embodies the meaning of taking control and reinventing to achieve one’s dreams. We want to inspire our customers to be in control so they can do more and be more, especially with all the new technologies we have today.” 

The ad was launched across Globe’s social media and online platforms with a pre-show, announcing the extension of its ‘The Ultimate Stan promo’, the telco’s promo for ‘Blinks’ or BLACKPINK fans to win tickets to the group’s first live stream concert in January.

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Main Feature Marketing Southeast Asia

From Economics major to marketing dir of Grand Hyatt Manila: ‘I’m a believer that you can try’

In this month’s episode of #MARKETECHMondays, we spotlight a marketing exec from the industry of hospitality management. 

Heidi Manabat, the current director for marketing communications at global hotel brand Grand Hyatt in Manila is the perfect example of how passions run deep – if one is someone’s calling, life will bring down its wondrous ways and somehow sway you into the direction you’re meant to be. 

Originally having her eyes on business management with an economics degree in hand, Heidi knew she wanted to thrive in the creative side of things.

Heidi recounted in the #MARKETECHMondays interview that while everyone else went to work for banks after college, she immediately responded to where her heart is pushing her –  as a marketing officer – at the time for sports clothing and gear brand Mizuno in the Philippines.

After her first dip into marketing, Heidi kind of went back a little, and assumed the role of a real estate officer for none other than the McDonald’s brand in the Philippines.

It was when she decided to re-explore her career options, and braved the journey of fully pursuing marketing that she found her position at Henann Group of Resorts, starting her foothold and esteem in the world of hospitality management. 

“I’m a believer that you can try.”

Heidi believes in one simple, but often unpracticed principle – try something to know if you can do it, rather than spend your days wondering of the possibilities. 

“I’m a believer [that] you can try. It’s better for you to try rather than just wonder if you could have gone into it, or if you could’ve made it or not,” said Heidi. 

This brave mindset is what would later on jumpstart and define her career in marketing for some of the most renowned brands of hotels and resorts. 

In 2015, Heidi ‘tried’ and successfully landed the group marketing manager role for Henann Group of Resorts – bolstering the branding and marketing of four resorts in the famous Boracay beach in the country and one in Bohol province. 

After this, Heidi became the Cluster Head For Marketing Communications & Public Relations at the Philippine arm of Singapore-headquartered hotel and serviced residences company The Ascott Limited, handling a total of eight properties. Then just before assuming her current position at Grand Hyatt, she also first became Marketing Communications & Public Relations Manager at Crimson Boracay, going back to the island in 2019 to take charge of the management of the resort’s brand awareness and personality. 

All this from the strong belief that with a simple step, great things can grow out of the once uncharted territory. 

“I don’t come into things afraid,” said Heidi.   

When Heidi was a real estate officer for McDonald’s, the transition to marketing was not just a mere shift, whereas she had to go through changes on both job function and industry. 

“It was a fun challenge,” she continued. “When I started, [I assessed] what I [needed] to do. Just started reviewing everything, and started looking into what had to be done.” 

Heidi shared that the biggest challenge in fact was, maneuvering in a marketing dynamic where traditional and modern practices were still at odds.

Heidi revealed in the interview that in her first foray into marketing in Hennan, a lot of the big bosses in the company were very traditional, and the new practices of marketing, such as influencer marketing were still considered taboo. 

“During that time, [it was still] the beginning of [social] media marketing and influencer marketing,” she shared. 

On Heidi’s part, she said the challenge was about fast tracking on learning how to take care of media, and looking after influencers: “Learning how to take care of other people for me to be able to make them feel [that what] they’ll experience [is] unique to Hennan, or to the resorts that we’re inviting them to. It was more of the service side” 

“It was quite a challenge, but as you know, it all worked out in the end,” she said. 

Failures and successes for Heidi

Much of what Heidi considers as success was during her first marketing stint at Henann – an experience to which she refers to as the ‘eye opener’, ultimately making her realize that marketing is something she’s capable of doing. 

“[It’s really Hennan]. [It] will always be one of the brands that will always be near and dear to my heart, ‘cause that’s where I made my mark.”

To be specific, the milestone was when she was able to successfully handle a campaign on her own – the grand opening of Henann Resort in Panglao, Alona Beach, in Bohol Philippines and the partnership of Henann and Asian airline AirAsia, where its aircraft had been painted with the Hennan logo. 

“That’s where I really grew as a marketing person, and I’m always thankful for all the opportunities, all of the learnings, [the] knowledge, [and all] the skills I was able to hone or learn during that period.”

With failures on the other hand, Heidi believes there is no such thing. 

“This may sound weird but I really don’t consider missteps failures,” she shared. 

“I feel like they are more of lessons rather than failures. I don’t have anything major but I would say in general, the missteps I’ve made have taught me to be more thorough and detailed about everything that I do.” 

Heidi as a leader: “I’m not your boss, I’m here to help you.”

As a manager, Heidi doesn’t believe in the traditional way of leading. Regardless of names and titles, she views team dynamics as how it really is – less of the hierarchy and more of the achievement of one goal. 

“I always believe in being considerate, in being firm but being considerate,” she said.

For her, the best leadership style is leading through example.  

“I’ll always be the first to [notice instances] [when one would] want us to listen to [something], but [that person] [would do the same thing], or want us to follow [orders], but don’t follow [his own] orders,” explained Heidi. 

“For me, it’s very important to lead by example, very important to be compassionate, to be considerate, to be firm, [but] to understand what the other person is going through,” she added. 

She also touches on one other important thing – empathy. 

Heidi believes that more so in marketing, the practice of empathy is important. 

“Empathy is something that you really need in this industry, mainly because in marketing and PR, it’s something that you need to possess. Because you’re dealing with other people’s lives, other people’s feelings, other people’s experiences. You need to be someone that has that ability to understand.” 

Advice for budding marketers: “Do not be disheartened easily, people [think] that marketing is an easy task.” 

For those wishing to enter the world of marketing, Heidi says to hold your horses on whatever misconception of the field, because what looks glamorous on the onset is far from the real thing. 

“My advice is do not be disheartened easily. People may think that marketing is an easy task but what most people don’t realize is that it’s actually one of the most taxing industries cause it’s not for those that are not passionate. It’s not just art but one has to be creative yet logical,” said Heidi. 

And when it comes to the bread and butter of marketers – campaigns – Heidi said one has to be well-thought and that it’s important to have that strong belief in your idea. 

“If you want to make it in marketing, you have to have the grit, passion, commitment, and vision – you also have to be strong-willed,” said Heidi.

“There will always be struggles but seeing the realization of your work will always be one of the best feelings in the world. So, keep going and keep pushing. Don’t let any challenges or negativity stop you,”  she concluded.

Catch our live interview with Heidi today at 6:30 pm PST on our YouTube channel.

This was done in collaboration with Blogapalooza Inc. Blogapalooza Inc. is an influencer marketing company, which manages business-influencer collaborations for conversations across different platforms.

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Marketing Featured Southeast Asia

SPAM Brand PH ties up with BBDO Guerrero to launch ‘Gift and Give’ initiative for frontliners

Manila, Philippines – Everyone’s favorite canned meat brand SPAM in the Philippines is now a set of cool, functional merchandise – and one that’s with a cause.

Together with creative agency BBDO Guerrero, the SPAM brand in the country has put up the ‘SPAM Gift and Give initiative’, where a range of products such as shirts, caps, hoodies, and collectibles designed with the iconic SPAM logo are up for sale to direct proceeds to medical frontliners.

Donations will be in the form of a SPAM meal favorite – the musubi. For every P35 collected from the sales, SPAM’s parent firm Hormel will donate one meal to a health frontliner.

After almost a year, nations are still fighting off the pandemic, and SPAM said that the initiative is its way of showing gratitude to the medical community.

Christmas is the season of giving. And with this project, SPAM® Brand Gift and Give, the makers of the SPAM® Brand are offering people the chance to give gifts to their loved ones while delivering fresh, hot meals to 2020’s greatest heroes, healthcare workers. And we hope this inspires to spread cheer but also to help people stay safe during the holidays.

Jaynee Dykes, Senior Brand Manager, Hormel Foods International
Corporation

SPAM brand Philippines’ online shop is now live for orders. Every week, from December up until the first week of January 2021, the SPAM food truck delivers meals to a different hospital in the Philippines, such as the National Kidney and Transplant Institute, Santa Ana Hospital, and Philippine General Hospital. 

In addition, the brand also selects a ‘hero of the week’ from the participating hospitals. To keep the momentum of the spirit of giving, SPAM will be sharing the selected ‘hero”s thoughts on what keeps him or her inspired and motivated on the brand’s social media. 

SPAM aims to donate a total of 12,000 meals and has since given 3,500 musubis according to its online shop.

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Main Feature Platforms Southeast Asia

Which entertainment shows Filipinos searched the most in 2020?

Manila, Philippines  – The year-ender has come for 2020, and that means one of many things – web search engines have rounded up yet again the most searched ‘terms’ or ‘entities’ in the 365 days that have passed.

The ‘most searched’ list is one of the most awaited annual ‘reviews’ simply because more than peoples’ web browsing habits, it basically shows in a nutshell how the society has changed across all aspects of culture – in sports, politics, and of course, a region’s preference of entertainment and media. 

For search engine Yahoo in the Philippines, K-Dramas dominated the most searched movies and TV shows. 

In Yahoo’s Year in Review 2020, the global streaming service Netflix-produced Korean drama, Crash Landing on You, emerged as the most searched entertainment show. 

Netflix Original South Korean drama, Crash Landing on You

The drama, which was released in December of 2019, running up until February of 2020, continues to drive fans even after the show’s airing. Its popularity resulted in Philippine telco Smart’s appointment of the two leading stars Hyun Bin and Son Ye-Jin as endorsers.

Meanwhile, another South Korean series, The World of the Married, which was similarly obtained by Netflix, came in seventh. Rounding up the list was Oscar-winning, South Korean film Parasite which was released in cinemas in mid-2019, proving to remain of interest among Filipino viewers this year.

Top 10 most searched movies and TV shows on Yahoo

  1. Crash Landing on You
  2. Encantadia
  3. TV Patrol
  4. America’s Got Talent
  5. Frozen 2
  6. Wowowin
  7. The World of the Married
  8. Ang Probinsyano
  9. 365 Days
  10. The World of the Married

Even amid the love for international shows, Filipino viewers demonstrated to be strongly interested in their home-grown brand of entertainment. Local fantasy series Encantadia, where its 2016 remake is currently being rerun by media network GMA due to halted shows in the pandemic, came out as the second most searched. Meanwhile, local action series Ang Probinsyano (Provincial man) came out on the eighth spot. The show is currently airing on pay television network Kapamilya Channel after its five-year run on flagship network ABS CBN ceased, following the network’s franchise denial by the country’s House of Representatives. 

Local fantasy series Encantadia

Other show formats also proved to pique interest among Filipino netizens, with local newscast, and similarly ABS-CBN-owned TV Patrol ending on the third spot, while afternoon variety show Wowowin bagged the sixth position as most searched.

Filipino afternoon variety show Wowowin

Meanwhile, Filipinos also showed to be curious on Hollywood shows with talent contest America’s Got Talent (4th) and Disney movie Frozen 2 (5th) making it to the list.

Aside from media, Yahoo’s Year in Review also reviewed the most searched entities in other categories such as events, where sports events reigned the list in the Philippines, with NBA and its national basketball league PBA Philippine Cup clinching the top spots. 

Meanwhile, the most searched on Yahoo on news items is the country’s Taal volcano, where its eruption in January of the year made headlines both locally and internationally.

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Marketing Featured Southeast Asia

PH telco Smart unveils mega raffle to grant weekly winner P1M cash prize

Manila, Philippines – To celebrate the season of giving, Philippine telco giant Smart Communications has announced a mega raffle promo, GIGAMANIA, which will offer a total of over ₱30M worth of prizes and freebies. 

The promo is season-long, which will run from December to April in 2021. Through the raffle promo, Smart will be giving a weekly winner ₱1M cash prize, for every week within the promo period. 

The mechanics involve earning ‘GigaPoints’, where the more GigaPoints one earns, the greater chances of winning. 

The promo is open to all Smart prepaid, postpaid, and its broadband service Smart Bro users, as well as subscribers of Smart-owned service TNT. Said users simply need to download Smart’s GigaLife app and register to GIGAMANIA. Users accumulate points whenever they subscribe to any GIGA offers or pay their postpaid bill through the app, where one point equals one raffle entry. 

By promo’s end, a total of 21 lucky raffle participants will become a millionaire, where Smart will also be running a grand draw to grant one lucky subscriber a mega prize of ₱10M cash.

GIGAMANIA is our giga gift to all our subscribers during this season of giving. We know this year has been challenging for all of us, and through this promo, we hope to give our customers not just a reason to smile, but a reason to hope for brighter things ahead.

Jane Basas, SVP and Head of Consumer Wireless Business, Smart

Aside from the cash prizes, other prizes such as smartphones and free data will also be given. 10 subscribers weekly will win a Samsung S20 FE (LTE), while the same number of winners will be granted 30GB data per week. 

Smart isn’t lying when it said GIGAMANIA is its gift to all subscribers. Within the duration of the promo, no one gets empty-handed, as Smart will be giving everybody instant weekly freebies in the form of SMS, calls, and data just by having the GigaLife App. 

The app is downloadable on Google Play Store and the Apple App Store. Smart said it has announced further details on its website.