Australia – Independent creative agency SLIK has unveiled a unique virtual seat and stadium experience for Paralympics Australia. This innovative platform is designed to engage and educate fans through interactive play while significantly boosting fundraising efforts for the athletes.
Building on the success of Paralympics Australia’s Tokyo 2020 fundraising campaign, SLIK has expanded beyond mere virtual seat purchases. The agency has introduced an immersive virtual stadium, allowing fans to play and explore, bringing them closer to the Paris Paralympics experience.
Through this virtual stadium, users can explore Paralympians’ stories, view supportive messages, watch exclusive behind-the-scenes content, browse Paralympics merchandise, and interact with other players in an engaging and dynamic virtual environment.
SLIK also collaborated with para-athletes and consulted with usability and accessibility experts to ensure that accessibility was central to the virtual experience.
Speaking on the launch, Cameron Murray, Paralympics Australia’s interim CEO, said, “The innovative experience brings a new level of support and engagement to fans—all while delivering essential funding for our organisation, which is vital to the sustainability of para-sport in Australia. SLIK’s creativity, innovation, and enthusiasm for the project were critical in shaping the experience.”
Kyle Bennett, co-founder and head of technology at SLIK, added, “We’ve worked hard to raise the bar for donation campaigns, turning a one-way purchase process into an engaging virtual experience. We couldn’t be more proud to be helping Paralympics Australia in their mission to transform lives through the power of sport.”
This launch follows Paralympics Australia’s appointment of SLIK earlier this year. The partnership aims to create a distinctive virtual experience set to debut before the Paris 2024 Paralympic Games, with the goal of supporting their fundraising efforts.
The virtual stadium and seat experience can be accessed through Paralympics Australia’s official website.
