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Category: Global

Rakuten-Advertising-Accelerate
Rakuten Advertising launches new affiliate marketing program for advertisers
Posted on March 24, 2022
by Jean Cabico
Accelerate makes it simple and profitable for brands to expand into new markets and drive incremental sales.
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Anzu, Oracle Moat join forces to enable first-to-market viewability measurement for in-game ads
Anzu, Oracle Moat join forces to enable first-to-market viewability measurement for in-game ads
Posted on March 24, 2022
by Teddy Cambosa
This means advertisers working with Anzu have access to third-party viewability verifications and in-view metrics by Oracle Moat.
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Beyond technicalities and features: How brands execute their ideal tech communications
Beyond technicalities and features: How brands execute their ideal tech communications
Posted on March 23, 2022
by Teddy Cambosa
In our latest 'Inner State' series, we sat down with three marketing leaders and discuss how they approach their tech communications, industry-wise.
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WARC launches new sustainability hub, urges industry to commit to net-zero goal
WARC launches new sustainability hub, urges industry to commit to net-zero goal
Posted on March 23, 2022
by MARKETECH APAC
The new WARC Sustainability Hub brings together a curated collection of content including best practice, effectiveness case studies and thought leadership.
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Riot Games announces equity investment in ‘Arcane’ animation studio Fortiche Production
Riot Games announces equity investment in ‘Arcane’ animation studio Fortiche Production
Posted on March 23, 2022
by Teddy Cambosa
Through the equity investment, Riot Games now holds a significant non-controlling stake in Fortiche.
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Publicis Groupe officially exits from Russia
Publicis Groupe officially exits from Russia
Posted on March 22, 2022
by Teddy Cambosa
Publicis Groupe said that it is handing over control of its Russian operations to Sergey Koptev, founding chairman of Publicis in Russia.
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Reddit and WPP unveil multi-year commerce advisory tie-up
Reddit and WPP unveil multi-year commerce advisory tie-up
Posted on March 17, 2022
by Carlo Sarabia
Reddit has entered into a long-term consultative partnership with global marketing communications company, WPP.
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Cheetah Digital unveils key trends on relationship marketing–from loyalty to messaging
Cheetah Digital unveils key trends on relationship marketing–from loyalty to messaging
Posted on March 16, 2022
by Teddy Cambosa
The latest marketing index from Cheetah Digital covers topics ranging from privacy in advertising and loyalty messaging.
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HubSpot relaunches Service Hub to aid companies to prioritise CX
HubSpot relaunches Service Hub to aid companies to prioritise CX
Posted on March 16, 2022
by Teddy Cambosa
HubSpot's Service allows companies to deepen customer relationships while driving team efficiency and connecting to the front office.
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Global ad company IPG suspends operations in Russia
Global ad company IPG suspends operations in Russia
Posted on March 15, 2022
by Teddy Cambosa
IPG is the latest large advertising group to exit Russia, as well as cut ties with their Russian clients amid the Ukrainian crisis.
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