Category: Marketing
S.C. Johnson has partnered with VML & Ogilvy Japan to launch a unique campaign for its latest mould-cleaning product, featuring an unlikely yet fitting spokesperson—the ‘Laziest Influencer,’ a sloth.
Hyundai MOBIS, the South Korean automotive supplier, has introduced a new global campaign focused on next-generation mobility, targeting Millennials and Gen Z drivers.
OpenX, an omnichannel supply-side platform, has promoted Tyler Romasco to senior vice president of global publisher development as part of the company’s strategy to strengthen global publisher relationships.
These changes come as the agency experiences continued growth, including the addition of Genea Fertility and Hays Recruitment to its client roster; as well as expanding the agency’s offering, adding SEO, influencer marketing and marketing auditing and consultancy to its product services capabilities...
Conecptualised by M&C Saatchi and Naga DDB Tribal, and directed by Directors Think Tank’s Maurice Nooned, the telco invites Malaysians to rethink how they can preserve their heritage while embracing the beauty of a connected world.
Holding company VCI Global, headquartered in Malaysia, is set to acquire digital marketing firm Roots Digital, signalling its entry into Singapore.
Taobao has teamed up with ad agency Heaven&Hell Shanghai to debut an animated short film aimed at raising awareness and garnering support for wild panda habitat conservation.
Advertising agency BBH Singapore has tapped Stéphane Missier as its chief strategy officer, taking over from Chris Chalk, who left the company in December.
The acquisition comes as Publicis Groupe ANZ’s media agencies continue to record strong performances. The agencies consist of Spark Foundry in Australia and New Zealand, Zenith Australia, Starcom Australia and MBM New Zealand.
Times Innovative Media Ltd. (Times OOH), part of the Times Group, has introduced digital bus shelters in Bengaluru, expanding its network of premium digital out-of-home (DOOH) advertising assets in the city.
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