Category: Marketing
Qantas has announced plans to redesign its uniform for the first time in over a decade, as the airline moves forward with its fleet renewal program, ongoing customer investments, and preparations for the upcoming Project Sunrise initiative.
The Jollibee Group has introduced the first stand-alone Milksha concept store in the Philippines, tapping into the country’s milk tea culture with the Taiwanese brand.
UM, a global media agency network under IPG Mediabrands, is challenging brands to be distinct and evade blandness with the launch of its ‘Full Colour Media’ strategy.
Lovingle, a diaper brand from RSPL, has launched a new campaign with Cheil X that highlights the often-overlooked well-being of new mothers, encouraging families to offer support beyond the baby’s arrival.
A teaser launched during the premiere episode of Married at First Sight, complemented by a series of audio ads and social spots rolling out across various platforms.
MARKETECH APAC is hosting an exclusive webinar on 13 February 2025. Titled “What’s Next in Marketing: Customer Engagement in 2025,” the event aims to equip marketers with transformative insights and strategies to meet evolving customer expectations, craft personalised campaigns that resonate, and master...
The Asian Development Bank (ADB) has a $100m financing deal to support holding company Ayala Corporation’s initiatives to charge the electric vehicle (EV) ecosystem in the Philippines.
FCB Group India has secured 14 new clients across its agencies, adding over $2m in business and strengthening its market position.
Nestlé Philippines, the local unit of the food and beverage corporation, is set to invest up to P6b to enhance its operations in the country, spending P2b on average annually from 2025 to 2027.
S.C. Johnson has partnered with VML & Ogilvy Japan to launch a unique campaign for its latest mould-cleaning product, featuring an unlikely yet fitting spokesperson—the ‘Laziest Influencer,’ a sloth.
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