Category: APAC
Publicis Media won Adobe’s international media account across EMEA, APAC and Japan in March 2023 following an extensive review.
In her new role, Rai will drive the strategy and execution of how Wavemaker positively provokes growth for their clients and people around the region.
The enhancements to PubMatic’s CTV platform for publishers come on the heels of the company’s recent launch of Activate, the new end-to-end supply path optimization solution.
Before joining Manulife in 2014, Mr. Witherington was the Asia-Pacific head of finance for retail banking and wealth management at HSBC. He also held finance roles at AIA and was a financial services specialist at KPMG.
VMLY&R will also lead TNC’s social content strategy across the region, performing an in-depth social audit with data analysis to understand current awareness levels and perceptions of TNC.
IAS’s comprehensive coverage reflects the ever-growing popularity of TikTok worldwide and the demand from marketers to have the most actionable data to deliver the biggest return on their advertising spend.
In this new role, she will be directing and shaping the communications function and establishing the regional functional strategy for integrated communications in the APAC region.
Called ‘Ruder Finn Diversity Communications Practice’, said endeavour will provide dedicated and bespoke consultation services focused on DEI.
Created by BBH Singapore and LePub APAC, their task was to evolve the already successful 'Brewed For Your Fire’ campaign in a way that ensures Tiger Crystal continues to stand out in the category.
Moreover, 60% of respondents expect clear and comprehensible information about data usage, emphasising the importance of transparency in building consumer confidence.
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