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Category: Technology

AnyManager-GAMES-by-AnyMind-Group
AnyMind Group launches new HTML5 game feature ‘AnyManager GAMES’
Posted on August 5, 2022
by Jean Cabico
The new game feature by AnyMind Group enables web publishers to increase ad revenue sources by implementing a variety of games on their sites.
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Entravision MediaDonuts, Anzu to bring in-game ad platform to SEA
Entravision MediaDonuts, Anzu to bring in-game ad platform to SEA
Posted on August 5, 2022
by Teddy Cambosa
Entravision MediaDonuts will now represent Anzu in Bangladesh, Cambodia, India, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.
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Moving-Walls-and-GroupM-Philippines
Moving Walls, GroupM partner anew to deliver DOOH capabilities in PH
Posted on August 5, 2022
by Jean Cabico
The latest partnership enables GroupM's agencies in the Philippines to leverage Moving Walls’ Moving Audiences.
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Oracle-layoffs
Oracle makes ‘sizable’ layoffs in US
Posted on August 3, 2022
by Jean Cabico
Oracle has started laying off an undisclosed number of its employees in marketing and the US customer experience units.
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Robert-Woolfrey-Fyllo
Ex-Amobee Robert Woolfrey joins Fyllo as MD for APAC
Posted on August 2, 2022
by Jean Cabico
Robert Woolfrey will be responsible for growing Fyllo's marketing and regulatory solutions across the APAC region.
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IAS, Anzu team up to provide media measurement for in-game advertising
IAS, Anzu team up to provide media measurement for in-game advertising
Posted on July 29, 2022
by Teddy Cambosa
Through this collaboration with Anzu, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform.
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CDP Meiro unveils partnership with digital growth partner Ameex
CDP Meiro unveils partnership with digital growth partner Ameex
Posted on July 26, 2022
by MARKETECH APAC
The focus of the alliance is said to be driving long-term value for businesses using rich, meaningful and ethically managed customer data.
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Crimtan partners with Haymarket Automotive, Autovia for digital advertising solutions
Crimtan partners with Haymarket Automotive, Autovia for digital advertising solutions
Posted on July 26, 2022
by Teddy Cambosa
Crimtan, Haymarket Automotive and Autovia will combine their unique data sets to offer clients best-in-class data-driven advertising solutions.
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Xaxis-Ji-Young-Jung-South-Korea
GroupM’s Xaxis elevates Ji Young Jung as new head of South Korea
Posted on July 21, 2022
by Jean Cabico
Ji Young Jung will be leading her team toward Xaxis’ vision of scaling up and optimising its performance and digital offerings across APAC.
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Loyalty marketing platform SoPa acquires Bangkok-based Thoughtful Media
Loyalty marketing platform SoPa acquires Bangkok-based Thoughtful Media
Posted on July 13, 2022
by MARKETECH APAC
The acquisition of Thoughtful Media marks SoPa's first foray into Thailand.
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