Category: Global
Through AmpAi, Amperity focuses on fixing data quality and access challenges many brands face with traditional CDPs, promising brands the confidence to make decisions based on a trusted data foundation.
As the pioneer in this effort, IPG has incorporated Adobe GenStudio, a tool that enables rapid content ideation, creation, production, and activation through generative AI, into its marketing technology platform. The engine created by IPG automates the entire customer experience, assisting marketers...
We recently spoke with Jason Tan, general manager at JOLT Digital, to learn more about the agency’s initiative, and how it aims to create a win-win situation for not just laid-off employees but also industry leaders who could potentially be the future employers for those who are made redundant.
For We Are Social, there is no “one size fits all” approach - as bespoke solutions put clients and their products and the centre of conversation at a time where gaming is shaping culture.
According to the memo, Vice Media will look into partnering with established media companies to distribute their digital content, including news, on their global platforms, as the company fully transitions to a studio model.
For MARKETECH APAC’s latest Milestone Series piece, we spoke with Srikanth Ramachandran, founder of Moving Walls, to share one of his greatest milestones — employing programmatic DOOH technology to guide charitable initiatives needing exposure on digital screens situated in the real world.
Multi-category classifieds and recommerce marketplace Carousell announced it will suspend the sale of Taylor Swift’s concert tickets on its platform across all six markets after seeing a rise in ticket scams.
MARKETECH APAC recently spoke exclusively with Sascha Kuntze, chief creative officer at BBH Singapore, to learn more about the agency’s creative direction for this global campaign and tackle how to engage brand love despite Samsung being a technology brand.
McDonald's has partnered with popular Japanese animation house Studio Pierrot to produce the first official WcDonald's anime. Four episodic shorts will take fans into the flavorful world of WcDonald's, where a story about the WcDonald's Sauce and WcNuggets unfold each week.
Data from the report suggests that amidst the widespread adoption of AI, businesses are grappling with an exponential increase in data volume, with Twilio Segment processing a record high of 12.1 trillion API calls in 2023.
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