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Category: Global

BBC Studios social
BBC Studios Social encourages independent producers to propose unique content pitches in latest initiative
Posted on April 2, 2024
by MARKETECH APAC
The commissioning team at BBC Studios Social is inviting independent producers of all sizes and backgrounds to propose unique short-form proposals. These concepts strive to broaden and improve existing intellectual properties (IP), captivate devoted fans, and capture the attention of new audiences across...
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Bonzai, Fillboard
Bonzai launches premium digital ad format ‘Fillboard’ to improve ad viewability, user experience
Posted on March 27, 2024
by MARKETECH APAC
With the introduction of Fillboard, a customised ad format by Bonzai, marketers can draw in and retain users without interfering with their enjoyment of the website's content. Advertisers looking to create distinctive and impactful campaigns are empowered by this technology. 
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Snap Inc
IAS partners with Snap to provide AI-powered total media quality brand safety and suitability measurement tool for advertisers
Posted on March 27, 2024
by MARKETECH APAC
Compliant with the Global Alliance for Responsible Media (GARM) guidelines, the newest product offers marketers the benefit of independent verification together with reliable and open industry data. Frame-by-frame analysis of images, audio, and text is used in IAS's Total Media Quality solution to provide...
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Adobe and Accenture
Accenture, Adobe team up to offer industry-specific solutions generative AI solutions 
Posted on March 27, 2024
by MARKETECH APAC
Accenture intends to include Adobe Firefly Custom Models in its Accenture Song marketing services. With the help of this integration, clients will be able to use their proprietary data and brand guidelines to train customised models with the industry-specific insights that are needed. Designed for commercial...
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Alex Schellenberger appointed as senior vice president for brand at Mandarin Oriental
Alex Schellenberger appointed as senior vice president for brand at Mandarin Oriental
Posted on March 25, 2024
by Teddy Cambosa
With over two decades in global luxury brand building, storytelling and brand experience roles, he brings invaluable insights and expertise to this newly created global role and will be joining the group leadership team.
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Around 54% of global consumers expect to increase amount of international online shopping
Around 54% of global consumers expect to increase amount of international online shopping
Posted on March 22, 2024
by Teddy Cambosa
According to the report, around 61% of consumers perceive international merchants to be trustworthy, while around 65% expressed confidence in the security of their personal and financial information when buying from international merchants.
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LinkedIn adds feature to promote member content via LinkedIn Thought Leader Ads
LinkedIn adds feature to promote member content via LinkedIn Thought Leader Ads
Posted on March 21, 2024
by Brandon Yulolo
With this expanded capability, brands can showcase voices beyond employees, for any page or Showcase page they manage, and reach new audiences on LinkedIn.
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Media.Monks launches AI-powered consumer insight solution ‘Persona.Flow’
Media.Monks launches AI-powered consumer insight solution ‘Persona.Flow’
Posted on March 21, 2024
by Teddy Cambosa
The solution negates the need for the weeks of planning and deliberation that are commonly associated with building consumer intelligence. The service amplifies speed to market by delivering detailed, granular insights in real-time and in natural language.
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Starbucks to close NFT loyalty programme by end of March
Starbucks to close NFT loyalty programme by end of March
Posted on March 21, 2024
by Teddy Cambosa
The marketplace for the programme’s NFT selection will officially move to Nifty, another NFT marketplace. Moreover, its official Discord server was closed on March 19.
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Joyce Yu
COMCO Mundo announces appointment of Joyce Yu as managing director for Southeast Asia 
Posted on March 19, 2024
by MARKETECH APAC
Yu's new position includes growing COMCO's Experience+ division and fortifying the group's flagship brands, New PR and Smart Social. Services include events, branding, advertising, and special media executions are the main areas of focus for this sector. 
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