Category: Southeast Asia
The Singapore Tourism Board (STB) is now tapping into the AR game Pokémon GO to promote local businesses and tourism in the country.
enterpirse.Tata Consutancy Services (TCS) and Zoho are forming a new partnership to expand CRM and CX solutions to a global market enterprise.
Subway's latest campaign takes on a tongue-in-cheek approach, highlighting the idea of low-budget marketing in exchange of a deliciously made new product.
Ascenda, a loyalty solution company, is releasing OfferHub, a meta-aggregation engine that allows merchants customize rewards strategies.
Chief executives of top banks emerged as the most talked about online.
Philippines' DTI reported that majority of complaints involved eCommerce platforms Shopee and Lazada.
The new Grey Commerce Collective by global marketing agency Grey brings together its worldwide capabilities in retail and commerce.
Consumers in Singapore have shifted majorly to online gateways for their availed traditional services such as shopping, report from Qualtrics shows.
Indonesian superapp Gojek is moving towards digital advertising strategies by launching DOOH platform GoScreen to promote hyper-localized ads.
Dubbed as the #AXAHugsForGood challenge, AXA will be donating S$5 to partners Singapore Cancer Society and SportCares for every virtual hug sent.
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