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Category: Featured

Criteo-Retail-Media-Managing-Director-APAC
Criteo’s Retail Media APAC expansion marked with new MD appointment
Posted on July 27, 2021
by Teddy Cambosa
Taro Fujinaka is appointed as the new managing director for retail media in APAC at Criteo.
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HYUNDAI TUCSON CAMPAIGN
Hyundai Tucson says ‘future wants its car back’ in latest campaign
Posted on July 27, 2021
by Jean Cabico
Hyundai Tucson has tapped Innocean Australia to launch a new campaign, which aims to bring Aussies closer to “tomorrow’s car.”
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SG e-commerce platform is most ‘talked about’ brand in APAC in Q2, social listening study reveals
SG e-commerce platform is most ‘talked about’ brand in APAC in Q2, social listening study reveals
Posted on July 26, 2021
by MARKETECH APAC
Consumers from APAC do not just enjoy their time on these apps, but also discuss them the most on social media.
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RICE-Communications-Account-Director-Raymond-Lau
RICE appoints Raymond Lau as SG account director
Posted on July 26, 2021
by Teddy Cambosa
Lau joins as the new account director for Singapore at RICE Comms, following various communication stints in APAC.
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Shinhan Life Campaign Image
WATCH: Korea’s first-ever virtual influencer comes to life, thanks to this insurance company’s campaign
Posted on July 26, 2021
by Jean Cabico
The campaign by insurance firm Shinhan Life aims to target the Gen MZs by debuting 'Rozy' – the country's virtual human.
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IntelligenceBank-Growth-Investment-Martech-Australia
AU-based martech IntelligenceBank secures US$37m growth investment
Posted on July 26, 2021
by Teddy Cambosa
Made possible by Five Elms Capital, IntelligenceBank aims to use the investment to empower their operations at a global scale.
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myTukar Jeffrey Ong CEO
myTukar, Malaysia’s used car trading platform, elevates Jeffrey Ong to CEO
Posted on July 26, 2021
by Jean Cabico
Jeffrfey Ong's appointment comes after former CEO Feng Hansen's promotion, who will now be assuming the chairman role of myTukar.
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Nativex XploreChina
China’s mobile-first ad platform Nativex revamps mobile marketing initiative, ‘XploreChina’
Posted on July 26, 2021
by Jean Cabico
China’s mobile-first ad platform Nativex has unveiled its revamped ‘XploreChina’ initiative – a one-stop mobile marketing solution.
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Cisco-AppDynamics-Australia-Study-Mobile-Application
Study shows how a lagging app still ought to be blamed to brands
Posted on July 26, 2021
by Teddy Cambosa
A latest report from Cisco AppDynamics shows that users need their mobile apps to be at best functional, else they blame the brands for the bad service.
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Zeno-Group-Consumer-Behavior-Brand-Purpose
APAC consumers more likely to buy from ‘purposeful’ brands 7.9 times more
Posted on July 26, 2021
by Teddy Cambosa
Data from Zeno Group shows that consumer behavior in APAC leans towards brands having a purpose-driven strategy.
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