Category: Technology
In the report, Quantcast found out that key challenges and barriers were the need to prove return of investment (ROI)/performance and effectiveness, while personalising ads and finding new audiences amidst the global economic downturn.
Through this integration, Twilio clients will be able to use OpenAI's GPT-4 model to fuel new generative capabilities in ‘Twilio Engage’, the company's multichannel marketing solution built on the segment customer data platform, as a result of this integration.
SnapGPT’s ease of use allows enterprises to eliminate costly IT backlogs and accelerate the development of new business processes, all in a secure environment. Moreover, SnapGPT is a combination of large-language models, proprietary AI-powered integration automation and data and security controls.
As consumer shopping preferences and behaviours evolve, Shiseido Americas will be using the assistance of Amperity in bringing a comprehensive solution to managing multiple data sources across its various brands to advance their marketing goals.
DoubleVerify, a software platform for digital media measurement, data, and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS, a global AI-powered digital campaign optimization.
These digital collectibles mark the first time for Philippine Airlines to enter the blockchain industry, with these digital collectibles possessing customer benefits as well as access to the Philippine Blockchain Week event.
The alliance, marked by a Multilateral Memorandum of Understanding (MoU) signing ceremony in Seoul, signifies a strategic commitment to collaborate and innovate in AI technology.
The InfoBrief by Infobip and IDC suggested that the potential of conversational commerce is now being employed and recognized, with tools such as CPaaS and SaaS enabling businesses to provide a seamless, customer journey that's visible across multiple touchpoints.
.Freshchat's advanced automation features streamline manual processes. At the same time, Freshdesk's intuitive dashboard empowers team supervisors to monitor performance effectively.
This collaboration enables enhanced media measurement and maximizes advertiser performance on YouTube Shorts, Mastheads, and in-feed video formats.
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