Category: Southeast Asia
The newly launched platform provides advertisers access to gaming creators and their in-game inventory, allowing impactful advertising formats on mobile and PC games.
In an exclusive interview with MARKETECH APAC, Emmanuel shares that he will help accelerate Avon's online and offline retail expansion locally.
Many marketers, 4.9 out of 10, say they are not yet ready to implement and integrate generative artificial intelligence (GenAI), according to a report from Kantar, a marketing data and analytics company.
UNL Global, a mapping technology company in Singapore, is collaborating with GrabMaps to enhance its location services for businesses in Southeast Asia (SEA).
As Malaysia's e-commerce industry continues to grow, particularly in online and mobile shopping, this collaboration will allow SECO to introduce innovative consumer engagement strategies.
Singapore – Creative agency McCann Worldgroup Singapore has brought feng shui recommendations to the digital space with a personalised phone app layout guide. Called ‘Phone Shui,’ it provides a guide for organising apps aligned to their career, romance, finance, and health goals. Aimed at mobile-savvy...
In this case study, we explore how Samsung and Mindshare Indonesia sought cookieless solutions via Integral Ad Science’s (IAS) Context Control Targeting product to propel Samsung’s programmatic campaign goals while prioritising budget efficiency.
In her current role, Farrah shares that her leadership philosophy revolves around fostering a culture of collaboration, empowerment, and continuous growth. For her, this philosophy means leading by example—with empathy, authenticity, and a relentless focus on making a positive impact.
The Jollibee Group has introduced the first stand-alone Milksha concept store in the Philippines, tapping into the country’s milk tea culture with the Taiwanese brand.
The Thailand Board of Investment (BOI) has approved investment privileges for projects totalling 170.5b baht (approximately US$5b), including significant digital infrastructure and cloud services initiatives from TikTok and Siam AI.
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