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Category: Southeast Asia

Fariz Yusof on transforming customer interactions through data and human interaction in new role at L'Oréal Luxe MYSG
Fariz Yusof on transforming customer interactions through data and human interaction in new role at L'Oréal Luxe MYSG
Posted on February 21, 2025
by Teddy Cambosa
“My role is at the intersection of data, technology, and customer experience, ensuring that we are connecting with consumers in the most relevant and impactful way possible across all digital touchpoints,” he said.
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AdSpark announces acquisition of DeepSea and Secret Menu
AdSpark announces acquisition of DeepSea and Secret Menu
Posted on February 21, 2025
by Teddy Cambosa
AdSpark also introduced their new service: ‘SparkTech,’ a suite of AI-powered tools designed to help businesses improve performance, increase operational agility, and enhance customer experience. 
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Leverate Group bolsters leadership team with key appointments
Leverate Group bolsters leadership team with key appointments
Posted on February 21, 2025
by Teddy Cambosa
Leverate Group is doubling down on its commitment to innovation and client success with the appointment of Fauza Istighfareva as client partnership officer (CPO) and the promotion of Dylan Setiawan to chief operations officer (COO).
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Martin Bayer Audie Singapore MD 2025
Martin Bayer takes helm as managing director at Audi Singapore
Posted on February 19, 2025
by Aliza Carmona
Singapore – Audi Singapore has appointed seasoned executive Martin Bayer as its new managing director, tasking him with steering the brand through its milestone shift to a fully direct-to-consumer retail model. As the new MD, Bayer will oversee Audi Singapore’s transition to a fully direct-to-consumer...
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Sun Life MY names Noor Azam bin Mohd Yusof as CEO At Sun Life Malaysia Takaful
Sun Life MY names Noor Azam bin Mohd Yusof as CEO At Sun Life Malaysia Takaful
Posted on February 19, 2025
by Teddy Cambosa
With distinguished industry experience of more than 25 years in both conventional and Takaful sectors, Azam Yusof brings a wealth of knowledge to Sun Life Malaysia. His expertise includes sales and marketing, bancassurance and bancatakaful, agency channel management, business development, and strategic...
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SIT prepared for life fiftyfull 2025
SIT’s new admissions campaign by FiftyFull highlights industry-ready education
Posted on February 19, 2025
by Aliza Carmona
Singapore – The Singapore Institute of Technology (SIT) has launched a new admissions campaign in collaboration with creative agency FiftyFull. Centered on the theme “Prepared for Life,” the campaign features real students at SIT’s new Punggol Campus and highlights the university’s focus on applied learning...
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AirAsia Rewards introduces plug-and-play loyalty solution for businesses
AirAsia Rewards introduces plug-and-play loyalty solution for businesses
Posted on February 19, 2025
by Teddy Cambosa
The partnership also enhances MILK’s commitment to providing exceptional value to parents while strengthening its position as an innovative disruptor in the baby care industry. It also expands redemption options and drives greater customer engagement within the AirAsia MOVE ecosystem.
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edelman leadership ceo singapore MD thailand
Edelman names new leaders for Singapore and Thailand operations
Posted on February 19, 2025
by Aliza Carmona
Singapore – Edelman has strengthened its leadership in Southeast Asia with the appointment of Delicia Tan as CEO for Singapore, expanding her current role overseeing Hong Kong and Taiwan, and Vorasit (Gigg) Turongsomboon as the new managing director for Edelman Thailand. Currently serving as CEO for...
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kitkat vml break bar 2025
KitKat PH reinvents breaks for small businesses with playful new campaign via VML
Posted on February 19, 2025
by Aliza Carmona
Philippines – KitKat Philippines, in collaboration with VML Philippines, has launched a creative new campaign that reimagines its iconic chocolate bar as a practical tool for small business owners, cleverly embracing a unique Filipino tradition of taking short breaks. Called the “KitKat Break Bar,”...
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Retail sales during Ramadan up by 16% in SEA: report
Retail sales during Ramadan up by 16% in SEA: report
Posted on February 18, 2025
by Fatima Baduria
Retail sales during Ramadan 2024 have jumped by 16% in Southeast Asia (SEA), according to a report from commerce media company Criteo.
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