Tag: Hong Kong
Hong Kong – As co-title sponsor of the Rugby Sevens tournament, HSBC, alongside global marketing agency 160over90, has launched a fully integrated campaign that builds on its 2025 “LET’S SVNS THIS CITY” platform, now featuring rugby star Bryan Habana. The latest iteration extends the platform across...
Hong Kong – Amoy Food Ltd., a local sauce brand with more than 110 years of history, has launched a campaign featuring Hong Kong rapper Billy Choi to promote its new Amoy Handmade Stir-Fried Chilli Oil (淘大手工爆炒辣椒油). Under the tagline 香辣 Chilli Shock, the campaign targets both spice lovers and younger...
Hong Kong – MARKETECH APAC has announced the jury lineup for the inaugural NEXT Awards Hong Kong 2026, bringing together influential marketing, brand, and customer experience leaders to spotlight the most forward-thinking work shaping what’s next for the marketing industry in Hong Kong. The NEXT Awards...
Hong Kong – DFIQ Media Hong Kong, the retail media arm of DFI Retail Group, has entered a strategic partnership with WPP Media Hong Kong to introduce Open Intelligence for Commerce in Hong Kong for the first time, marking a new privacy-safe, data-driven retail media framework for the market. The partnership...
Hong Kong – WPP Media Hong Kong has appointed Adrian Lee as Chief Client and Operating Officer, as it looks to strengthen client leadership and drive operational excellence across the business. Adrian joins with experience across agency and in-house roles in Asia and Europe. He started his career at...
Hong Kong – Cathay Cargo has unveiled its latest campaign with Leo Hong Kong, highlighting how its digital solutions are designed with a human touch to better address the needs of a complex and fast-moving logistics industry. Built around the idea that “we’ve already built the answers”, the campaign...
Hong Kong – Sunkist® Growers, the California-based citrus cooperative, has launched the Sunkist Joocies Party, a limited-time pop-up at K11 Art Mall in Hong Kong, turning citrus into a seasonal fashion-inspired accessory. As part of the activation, Sunkist introduced a blind box collection of citrus-themed...
Hong Kong – Colgate has launched a new immersive campaign for its Colgate Optic White® brand, transforming the popular Tsim Sha Tsui café ‘HOW to Live Well’ into a Colgate Optic White® Dental-Grade Teeth Whitening Lab. Running from 11 April to 11 May 2026, the pop-up aims to introduce consumers to the...
Hong Kong – Café de Coral has partnered with dentsu Hong Kong to deliver a brand-led activation at CON-CON HONG KONG 2026, the city’s premier crossover IP festival held on April 4–5 at AsiaWorld-Expo. dentsu Hong Kong supported the rollout of Café de Coral’s “Hong Kong Flavour is a Must” platform through...
Hong Kong – To mark the 30th anniversary of Ronald McDonald House Charities Hong Kong, McDonald’s Hong Kong has unveiled a new campaign highlighting three decades of compassion, support, and a “home away from home” for families in need. Developed with BBDO Hong Kong, the campaign centres on a remake...
