Tag: Hong Kong
Hong Kong – To mark its 80th anniversary, Cathay has premiered The Journey Home, a short film inspired by passenger stories and shared milestones across its eight-decade history. Launched globally, the film follows a daughter who leaves Hong Kong to study abroad, reflecting themes of separation, aspiration,...
Hong Kong – Asahi Super Dry has launched a new campaign featuring Ryusei Yokohama to mark the latest evolution of its Dry Crystal beer, which now offers zero-sugar variants in Hong Kong and the Chinese mainland and a low-sugar option in Taiwan. The campaign is led by a new promotional film shot in Japan...
Hong Kong – Jobsdb by SEEK has launched “Better Job Matches”, a new integrated marketing campaign highlighting its AI-powered job search and matching capabilities, brought to life through character-led storytelling. Developed with Accenture Song and directed by Thai filmmaker Suthon Petchsuwan,...
![[Collaboration] Hisense x TDWP](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Hisense-x-TDWP.jpg)
Qingdao, China – Hisense is stepping onto fashion’s most famous set, placing its latest televisions at the centre of The Devil Wears Prada 2 as it looks to sharpen its premium pitch across Asia. Hisense’s RGB MiniLED screens are worked into the fictional Runway offices, a deliberate nod to one of cinema’s...
Hong Kong – Chow Tai Fook Jewellery Group, the global Chinese luxury group, has expanded beyond jewellery with the launch of Chow Tai Fook Home, a new luxury home-décor line marking its entry into the lifestyle segment. Chow Tai Fook Home represents a strategic extension into elevated everyday living....
Hong Kong – Publicis Groupe Hong Kong has appointed Rhys Turner as its inaugural Head of Creative Technology, effective immediately, as the agency strengthens its focus on AI-driven innovation and integrated creative capabilities. Originally from Australia, Turner brings two decades of experience at...
Hong Kong – Airstar Bank has announced a comprehensive brand overhaul and strategic service upgrade, officially rebranding as ‘EleBank’ alongside the launch of a new brand proposition. Guided by the proposition “EleBank, Invest Wisely”, the transition marks a shift in the bank’s positioning as...
Hong Kong – As co-title sponsor of the Rugby Sevens tournament, HSBC, alongside global marketing agency 160over90, has launched a fully integrated campaign that builds on its 2025 “LET’S SVNS THIS CITY” platform, now featuring rugby star Bryan Habana. The latest iteration extends the platform across...
Hong Kong – Amoy Food Ltd., a local sauce brand with more than 110 years of history, has launched a campaign featuring Hong Kong rapper Billy Choi to promote its new Amoy Handmade Stir-Fried Chilli Oil (淘大手工爆炒辣椒油). Under the tagline 香辣 Chilli Shock, the campaign targets both spice lovers and younger...
Hong Kong – MARKETECH APAC has announced the jury lineup for the inaugural NEXT Awards Hong Kong 2026, bringing together influential marketing, brand, and customer experience leaders to spotlight the most forward-thinking work shaping what’s next for the marketing industry in Hong Kong. The NEXT Awards...
