Category: Marketing
As ASB’s media agency partner, Initiative Aoteroa will be delivering innovative and integrated media strategy, planning, and buying across all channels.
By combining TBWA's strategic and creative approach with EcoCeres’ ground breaking technologies, the collaboration aims to redefine industry perceptions and promote the adoption of sustainable practices.
These appointments follow Havas’ recent leadership appointments in Malaysia and Cambodia, moving towards its growth plan in the involved regions.
The agency is also responsible for building and strengthening RMIT’s presence in Vietnam as part of its country commitment which has seen the university invest in education, research, partnerships and campus infrastructure as Vietnam’s leading international university.
In her new role, she will lead Havas Malaysia through a transformative journey of exponential growth. Her primary focus will be on fostering collaboration and partnerships, driving new business momentum, and building and leading future-ready teams.
The TM team has created ‘AIDENTITI™ KITA’ an AI platform that allows people to express the unique traits that make them Malaysian. The campaign features a microsite at where people can generate their ‘AIDENTITI™’ as a personalised music video clip and stand a chance to be featured on digital billboards...
Media Brands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released PETRONAS’ festive film that commemorates the upcoming Merdeka and Malaysia Day celebrations.
Global beverage company Coca-Cola officially unveils its new online film that brings to the forefront the unifying power of shared meals and the authentic connections forged at the dining table.
The book, titled ‘Shopee Spotlights Local — Unveiling Malaysian Gems’, profiles Shopee sellers in each state who are top performing in terms of popularity, biggest storefronts, green products, exporters, livestreamers, and women-owned businesses.
KFC Thailand unveiled its newest trilogy of relatable advertisements that tapped into the insights of Thai people on how lunchtimes have become a dull mealtime routine.
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